Remote Paid Media Strategist (Google Ads & More)

Blacksmith Agency LLC; Canada; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking an experienced Google Ads Specialist to own paid media for B2B and growing-brand clients. You will set budgets, roadmaps, and narrative when clients ask why, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with hands-on optimization and clear communication on performance. Remote role open to Canada/USA/SA.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client-ready metrics.
• Agency experience managing multiple clients simultaneously.
• Fluent English with US clients on live calls.

Responsibilities

• Lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting, testing, and campaign termination.
• Ensure accurate conversion tracking with GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly roadmaps for each client and report results.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking an experienced Google Ads Specialist to own paid media for B2B and growing-brand clients. You will set budgets, roadmaps, and narrative when clients ask why, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with hands-on optimization and clear communication on performance. Remote role open to Canada/USA/SA.