Senior Director, Marketing Insights & MMM

Publicis Groupe; Toronto; Presencial; CAD 80.000 - 90.000; Jornada completa

Descripción de la vacante

Starcom is seeking an Associate Director, Insights & Analytics in Toronto to lead and scale MMM across clients and internal teams.

The role shapes marketing effectiveness measurement, guides data collection and model design, and translates outputs into actionable recommendations for media planning and investment decisions. You will collaborate with strategy, planning, and client teams, mentoring analysts and partnering with vendors.

Formación

• 8+ years of experience in marketing analytics or agency analytics roles.
• Strong understanding of Marketing Mix Modeling and data requirements.
• Experience leading MMM projects end to end with client/vendor coordination.
• Translate technical analytics into executive narratives and recommendations.
• Familiarity with paid media channels and measurement approaches.

Responsabilidades

• Lead MMM capability and evolve the agency's offering.
• Define measurement strategy, KPI hierarchy, and testable hypotheses.
• Oversee data collection readiness across media, sales, pricing, promotions.
• Manage MMM execution with internal teams and external vendors.
• Translate outputs into actionable media investment guidance.
• Serve as senior client consultant on marketing effectiveness.
• Integrate MMM learnings into broader planning and budgeting.
• Mentor analysts and build repeatable processes.

Conocimientos

MMM

Marketing Analytics

Data visualization

Client consulting

Stakeholder management

Leadership

Modeling

Data governance

Educación

Bachelor's degree or equivalent

Advanced degree preferred

Herramientas

Power BI

SQL

R

Python

Excel

PowerPoint

Descripción del empleo

Starcom is seeking an Associate Director, Insights & Analytics in Toronto to lead and scale MMM across clients and internal teams.

The role shapes marketing effectiveness measurement, guides data collection and model design, and translates outputs into actionable recommendations for media planning and investment decisions. You will collaborate with strategy, planning, and client teams, mentoring analysts and partnering with vendors.