Strategic Media Planning Director

Interpublic; Canada; On-site; CAD 70,000 - 80,000; Full time

Job summary

Omnicom Group in Canada is seeking a Planning Associate Director to lead strategic media planning and analytics, turning consumer insights into actionable media recommendations across channels.

You will drive KPI-focused outcomes, manage client relationships and collaborate with global teams, owning projects from concept to delivery. A Bachelor's degree and MBA or related degree are preferred; in-office requirement is three days per week.

Qualifications

• Strong analytical and logical thinking.
• Ability to synthesize data/research into concise action-oriented strategies.
• Great presentation and communication skills.
• Quantitative and qualitative research skills.
• Client relationship development and management.
• Deep understanding of audience solutions and data sources.
• Knowledge of adtech and martech solutions.
• Experience with large, global teams in Fortune 2000 environments.

Responsibilities

• Strategic thinking and media fluency across objectives and gaps.
• Clear, concise communication with senior clients.
• Problem solving and judgment to propose paths forward.
• Proactive ownership and accountability for moving business forward.
• Attention to detail and quality control for client-ready work.
• Measurement orientation toward KPIs, attribution and optimization.
• Relationship and team leadership across the agency.

Skills

Analytical thinking

Synthesis of data

Presentation skills

Communication skills

Client relationship management

Media and digital channels knowledge

Multi-channel measurement knowledge

Collaboration with large teams

Education

Bachelor’s degree

MBA preferred

Job description

Omnicom Group in Canada is seeking a Planning Associate Director to lead strategic media planning and analytics, turning consumer insights into actionable media recommendations across channels.

You will drive KPI-focused outcomes, manage client relationships and collaborate with global teams, owning projects from concept to delivery. A Bachelor's degree and MBA or related degree are preferred; in-office requirement is three days per week.