Media Planning Manager — Lead Data-Driven Campaigns

Publicis Groupe; Toronto; On-site; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Work from anywhere in Canada

Extended long weekends

Wellness & tech benefits

Birthday leave

Learning programs & development

Professional development allowance

Mobility within Publicis Groupe

Job summary

Starcom Canada is looking for a Planning Manager to lead a team of media professionals in creating targeted, data-driven campaigns for diverse clients. You will manage relationships, ensure high-quality deliverables, and collaborate with Publicis Groupe partners to drive business results.

The role emphasizes strong leadership, strategic thinking, and hands-on mentorship, with a focus on optimizing media plans and maximizing client satisfaction across campaigns in Canada.

Qualifications

• 6+ years of progressive responsibil ity in media planning, buying and management.
• Excellent written and verbal communication and presentation skills.
• Strong negotiating skills and ability to build client relationships.

Responsibilities

• Oversee a team of media professionals in developing ideas and activations that drive human connections.
• Lead the team to pursue innovative, well-targeted communication across media to meet client objectives.
• Maintain strong client relationships and ensure quality of deliverables and satisfaction.
• Coordinate with partner agencies and global counterparts to maintain efficient work streams.
• Assist in revenue forecasting and ongoing staff development.

Skills

Media planning

Media buying

Leadership

Client relationship management

Negotiation

Analytical abilities

Communication skills

Education

Bachelor’s degree in media/communication or related field

Tools

Excel

Media research & reporting tools

Job description

Starcom Canada is looking for a Planning Manager to lead a team of media professionals in creating targeted, data-driven campaigns for diverse clients. You will manage relationships, ensure high-quality deliverables, and collaborate with Publicis Groupe partners to drive business results.

The role emphasizes strong leadership, strategic thinking, and hands-on mentorship, with a focus on optimizing media plans and maximizing client satisfaction across campaigns in Canada.