Strategic Planning Associate Director — Hybrid Media Lead

Interpublic; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

PHd in Toronto is seeking a Planning Associate Director to lead strategic planning and analytics for client media campaigns. You will translate consumer insights into actionable audience strategies across TV, Web, mobile and social channels, partnering with planners, creatives and clients.

The ideal candidate has a Bachelor's degree and MBA preferred, strong data literacy, and proven experience guiding multi-channel measurement and attribution.

Qualifications

• Bachelor’s degree and MBA preferable or related degree.
• Background in strategy/consulting in digital or database marketing is welcome.
• Demonstrated project management experience with multi-team deliverables.

Responsibilities

• Strategic thinking and media fluency; connect recommendations to business objectives.
• Clear, concise communication with senior clients; keep teams aligned.
• Proactive ownership; flag risks and move quickly to advance business goals.
• Attention to detail and quality control; ensure client-ready outputs.

Skills

Strategic thinking

Data synthesis

Presentation skills

Quantitative research

Client management

Education

Bachelor’s degree

MBA preferable

Tools

DMP

Acxiom

Adtech/Martech

Job description

PHd in Toronto is seeking a Planning Associate Director to lead strategic planning and analytics for client media campaigns. You will translate consumer insights into actionable audience strategies across TV, Web, mobile and social channels, partnering with planners, creatives and clients.

The ideal candidate has a Bachelor's degree and MBA preferred, strong data literacy, and proven experience guiding multi-channel measurement and attribution.