Audience Strategy Lead for Data-Driven Growth

Publicis Groupe; Toronto; On-site; CAD 97,000 - 111,000; Full time

Benefits offered by this job

Work Your World

Long weekends

Wellness & Tech benefits

Birthday leave

Learning & Development

Mobility within Publicis Groupe

Job summary

Starcom Worldwide, Inc. in Toronto, Canada seeks an Audience Strategy Manager to lead data-driven audience design at the center of planning and activation.

You will work with media planners, activation specialists, data and analytics teams, and client partners to translate business goals into audience strategies. The role requires fluency across programmatic and social execution, strong analytical skills, and expertise in segmentation and advertising technology.

Qualifications

• Bachelor’s degree from a four-year college or university.
• 3–5 years of progressive responsibility in 360 media planning, research, or buying with a digital focus.
• Strong data visualization skills using Tableau, Excel, and PowerPoint; familiarity with R.
• Knowledge of audience tools such as Vividata, GWI, Lotame.
• Understanding of digital marketing, CRM, and audience segmentation.

Responsibilities

• Support planning teams with data-driven audience strategies and client presentations.
• Translate client objectives into actionable audience strategies to drive performance.
• Manage audience creation using platforms like Lotame and push to DSPs and social channels.
• Use tools like Vividata, GWI, Lotame to define, segment and analyze audiences.
• Lead client communication on audience solutions and performance reporting.

Skills

Data visualization

Data analysis

Strategic thinking

Education

Bachelor’s degree

Tools

Tableau

R

Excel

PowerPoint

Job description

Starcom Worldwide, Inc. in Toronto, Canada seeks an Audience Strategy Manager to lead data-driven audience design at the center of planning and activation.

You will work with media planners, activation specialists, data and analytics teams, and client partners to translate business goals into audience strategies. The role requires fluency across programmatic and social execution, strong analytical skills, and expertise in segmentation and advertising technology.