Marketing Analytics Lead - Data Science & Insights

CMICA Critical Mass; Canada; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive benefits packages

Vacation and personal/sick days

Early Dismissal Fridays

Online services for families

Enterprise learning programs

Employee discounts

Job summary

Critical Mass in Canada is seeking a Data Analytics Lead to guide a team delivering data analytics projects across marketing science. You will mentor analysts, shape measurement strategies and ensure client deliverables meet needs.

The role requires 5–8 years in data analytics, strong Excel and visualization skills (Tableau, PowerBI, Domo) and experience with marketing analytics across media platforms. Office-based with growth opportunities.

Qualifications

• Bachelor's degree in a quantitative or technical field.
• MS degree preferred.
• Advanced Excel and Office skills with strong written and verbal communication.
• Extensive experience in data science and advanced analytics.
• Expertise in at least two: data architecture, automated ingestion + reporting, data visualization, testing/personalization.
• Experience with two or more visualization platforms: Tableau, Domo, PowerBI.
• Experience mentoring junior analysts.
• Marketing/Media analytics experience with at least two platforms.
• Understanding of traditional advertising and how it is planned and executed.
• Experience with Market Research techniques.

Responsibilities

• Ensure that analyses, reports, dashboards and other deliverables fulfill client needs.
• Shape analytics content and provide viewpoints on methodology and technology.
• Lead ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure data governance compliance.
• Manage, develop and motivate analysts: resourcing, hiring and training planning.

Skills

Data analytics leadership

Data visualization

Data integration

Mentoring juniors

Statistical modeling

Client communication

Education

B.S. degree in quantitative/technical field

M.S. degree preferred

Tools

Tableau

Domo

PowerBI

Excel

Job description

Critical Mass in Canada is seeking a Data Analytics Lead to guide a team delivering data analytics projects across marketing science. You will mentor analysts, shape measurement strategies and ensure client deliverables meet needs.

The role requires 5–8 years in data analytics, strong Excel and visualization skills (Tableau, PowerBI, Domo) and experience with marketing analytics across media platforms. Office-based with growth opportunities.