Senior Director, 1:1 Marketing & Email - Insurance

The Toronto-Dominion Bank (Canada); Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD Bank Group in Toronto is seeking a senior leader to run 1:1 Marketing for TD Insurance. You will set the vision for personalized customer experiences across email and owned channels, translating broader strategies into focused 1:1 programs and guiding key partnerships.

You will lead a high-performing team, leverage data, Salesforce and AI to improve engagement, and ensure compliance with brand and privacy standards while delivering measurable business outcomes.

Qualifications

• Undergraduate degree in Marketing, Business, Communications or related field.
• 10+ years of progressive marketing experience with 1:1, CRM, email, lifecycle or data-driven marketing.
• Strong knowledge of Salesforce and CRM/MarTech platforms; relevant certifications/assets are a plus.

Responsibilities

• Set the vision for 1:1 Channel Strategy & Portfolio Leadership across email and TD owned channels.
• Provide senior subject matter expertise in 1:1 Marketing, with deep knowledge of email, Salesforce, personalization and owned-channel marketing.
• Build strong relationships with Marketing Planning, Insurance and other partners, providing strategic counsel for 1:1 within broader marketing strategies.
• Lead, coach and develop a high performing team of 1:1 marketers.
• Champion more personalized and connected customer experiences using data, technology, AI and emerging capabilities.
• Assess portfolio performance and guide future priorities and optimization.
• Ensure 1:1 strategies reflect TD's brand and regulatory requirements.

Skills

1:1 Marketing

Email Marketing

CRM

Salesforce

Data-Driven Marketing

Stakeholder Influence

Education

Undergraduate degree (Marketing/Business/Communications)

Tools

Salesforce CRM

Job description

TD Bank Group in Toronto is seeking a senior leader to run 1:1 Marketing for TD Insurance. You will set the vision for personalized customer experiences across email and owned channels, translating broader strategies into focused 1:1 programs and guiding key partnerships.

You will lead a high-performing team, leverage data, Salesforce and AI to improve engagement, and ensure compliance with brand and privacy standards while delivering measurable business outcomes.