Senior Group Marketing Manager, Insurance

The Muse Group; Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD is seeking a senior leader to head the 1:1 Marketing Practice for TD Insurance, driving personalized customer experiences across email and owned channels. You will translate marketing strategies into actionable 1:1 programs, shape priorities, and guide a high-performing team to deliver measurable results.

You will partner with Marketing Planning and Insurance partners, apply data, technology and AI to deepen engagement, manage portfolio performance, and ensure branding and risk standards are

Qualifications

• 10+ years of progressive marketing experience, with significant 1:1, CRM, email, lifecycle or data driven marketing.
• Deep knowledge of Salesforce and CRM/MarTech platforms, with demonstrated use of data to enable personalized engagement.
• Demonstrated experience leading and developing high performing teams and influencing senior stakeholders in a complex organization.
• Relevant marketing CRM or Salesforce certifications or accreditations are assets.

Responsibilities

• Lead 1:1 Channel Strategy & Portfolio Leadership: set vision for Insurance marketing translation into personalized experiences across email and owned channels.
• Provide 1:1 Marketing Expertise across email, Salesforce, personalization, targeting and owned-channel marketing.
• Strategic Partnership & Influence: build relationships with Marketing Planning, Insurance and other partners; influence 1:1 within broader strategies.
• People Leadership: lead and develop a high performing team of 1:1 marketers; translate vision into direction and expectations.
• Customer Experience & Innovation: champion personalized experiences using insights, data, AI and emerging capabilities.
• Performance & Optimization: use insights to assess portfolio performance and guide optimization.
• Brand & Risk: ensure 1:1 strategies reflect TD branding and risk/compliance requirements.

Skills

1:1 Marketing

Email Marketing

Salesforce

CRM Platforms

Leadership

Data-driven

Education

Undergrad Marketing

Salesforce CRM certifications

Tools

Salesforce CRM

MarTech platforms

Job description

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$115,600 - $163,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Marketing Practice is responsible for how TD engages customers through personalized, data-driven communications across email and other targeted TD owned channels. Working closely with Marketing Planning, business, analytics, and enterprise partners, the team brings together customer insights, data, technology and marketing expertise to create relevant experiences that deepen customer relationships and drive business outcomes.

This position will lead 1:1 Marketing for TD Insurance, setting the vision for how Insurance marketing strategies and priorities are brought to life through personalized customer experiences across email and other targeted TD owned channels. The successful candidate will bring deep 1:1 marketing expertise, particularly across email and owned channel marketing, and use that expertise to identify opportunities to evolve the portfolio and strengthen how TD Insurance engages its customers.

As a senior leader within the 1:1 Marketing Practice, this role will work closely with Marketing Planning and Insurance partners to translate broader marketing strategies into effective 1:1 strategies, influence how 1:1 is incorporated into business and marketing priorities, and shape how TD uses personalized communications to engage customers with the right message, through the right channel, at the right time. The role will lead and develop a high-performing team, providing the direction, coaching and strategic guidance required to bring the 1:1 vision to life through high quality work and measurable results.

Key Accountabilities

• 1:1 Channel Strategy & Portfolio Leadership: Set the vision for how Insurance marketing strategies and priorities are translated into personalized customer experiences across email and other targeted TD owned channels. Provide leadership across the portfolio by establishing priorities, guiding strategic choices and ensuring the team's work collectively advances the vision and delivers against customer and business objectives.
• 1:1 Marketing Expertise: Serve as a senior subject matter expert in 1:1 Marketing, with deep knowledge of email, Salesforce, personalization, targeting and owned-channel marketing. Apply that expertise to guide how broader marketing strategies are translated into effective 1:1 approaches, challenge existing thinking and raise the quality and ambition of the portfolio.
• Strategic Partnership & Influence: Build strong relationships with Marketing Planning, Insurance and other key partners, providing strategic counsel and influencing how 1:1 is considered and leveraged within broader marketing strategies and business priorities.
• People Leadership: Lead, coach and develop a high performing team of 1:1 marketers. Translate the 1:1 customer engagement vision into clear direction and expectations for the team, build deep subject matter expertise, and empower team members to deliver high quality work with increasing ownership and impact.
• Customer Experience & Innovation: Champion more personalized and connected customer experiences, identifying opportunities to leverage customer insights, data, technology, AI and emerging capabilities to advance how TD engages Insurance customers.
• Performance & Optimization: Use customer and campaign insights to assess portfolio performance, identify opportunities to strengthen 1:1 strategies and guide future priorities and optimization.
• Brand & Risk: Ensure 1:1 strategies reflect TD's brand and customer experience standards and appropriately consider legal, regulatory, privacy and risk requirements.

Experience & Education

• Undergraduate degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.
• 10+ years of progressive marketing experience, with significant experience in 1:1, CRM, email, lifecycle or data driven marketing.
• Deep understanding of email marketing and strong knowledge of Salesforce and CRM/MarTech platforms, with demonstrated experience using data and technology to enable personalized customer engagement.
• Demonstrated experience leading and developing high performing teams and influencing senior stakeholders in a complex organization.
• Relevant marketing, CRM or Salesforce certifications or accreditations are considered an asset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet