Product Owner - TDI Public Site

Skillhub Solutions Inc.; Toronto; On-site; CAD 94,000 - 133,000; Full time

Job summary

TD Insurance invites a Product Owner I to own and optimize its public digital experiences. Translate customer behavior and analytics into a prioritized roadmap and backlog; collaborate with Product, Technology, Marketing, Analytics, SEO, content, and North American Public Site partners to deliver measurable outcomes.

The role requires 7+ years in relevant roles, with 3+ years in Product Owner or Agile, plus expertise in SEO and analytics platforms (Adobe Analytics/Target, Medallia) for regulated

Qualifications

• 7+ years of relevant experience, including 3+ years in Product Owner, Agile, or digital product delivery work.
• Experience managing a digital product roadmap and backlog, digital performance, website optimization, redesign, and A/B testing.
• Working knowledge of SEO and GEO and AI-powered search.
• Experience with digital analytics and optimization platforms such as Adobe Analytics, Adobe Target, and Medallia.

Responsibilities

• Monitor digital performance, identify customer journey friction and content opportunities, and use insights to prioritize improvements.
• Build an experimentation roadmap, define hypotheses and success measures, and manage A/B testing and personalization with tools such as Adobe Target, Adobe Analytics, and Medallia.
• Improve SEO, GEO, content discoverability, and public site pages and journeys.
• Own and prioritize the product backlog; define features, user stories, acceptance criteria, and measurable outcomes; and lead Agile delivery activities.
• Coordinate dependencies across product pods and partners, manage delivery risks, and ensure changes meet applicable legal, regulatory, accessibility, and governance requirements.

Skills

Product Owner

Agile delivery

Digital roadmap

SEO

Analytics

Cross-functional coordination

A/B testing

Tools

Adobe Target

Adobe Analytics

Medallia

Job description

Toronto, ON Full-time CA$94,000 - CA$132,700 / year

Product Owner I – Pan-TDI Public Site

TD Insurance | Full-time | On-site
Primary work location: Toronto, Ontario. The role may also be filled in Halifax, Nova Scotia; Saint John, New Brunswick; Montréal or Laval, Quebec; and Markham, Ontario.

Compensation: $94,000–$132,700 CAD per year for Ontario and Quebec locations. The stated range for Nova Scotia and New Brunswick is $89,400–$126,200 per year. Actual pay may vary by location, skills, experience, and other factors.

Role overview

Own and optimize TD Insurance’s public digital experiences by translating customer behaviour, analytics, and business priorities into a prioritized roadmap and backlog. Work with Product, Technology, Marketing, Analytics, SEO, content, and North American Public Site partners to deliver measurable customer and business outcomes.

Key responsibilities

• Monitor digital performance, identify customer journey friction and content opportunities, and use insights to prioritize improvements.


• Build an experimentation roadmap, define hypotheses and success measures, and manage A/B testing and personalization with tools such as Adobe Target, Adobe Analytics, and Medallia.


• Improve SEO, GEO, content discoverability, and public site pages and journeys.


• Own and prioritize the product backlog; define features, user stories, acceptance criteria, and measurable outcomes; and lead Agile delivery activities.


• Coordinate dependencies across product pods and partners, manage delivery risks, and ensure changes meet applicable legal, regulatory, accessibility, and governance requirements.

Qualifications

• 7+ years of relevant experience, including 3+ years in Product Owner, Agile, or digital product delivery work.


• Experience managing a digital product roadmap and backlog, digital performance, website optimization, redesign, and A/B testing.


• Working knowledge of SEO and understanding of GEO and AI-powered search.


• Experience with digital analytics and optimization platforms such as Adobe Analytics, Adobe Target, and Medallia, or comparable tools.


• Strong analytical, communication, and cross-functional coordination skills.


• Insurance, financial services, regulated digital environments, MarTech, and personalization experience are assets.