Senior Marketing Analytics & SFMC Campaign Lead

The Toronto-Dominion Bank (Canada); Montreal; On-site; CAD 77,000 - 115,000; Full time

Job summary

TD Bank Group is seeking a Marketing Analytics Specialist in Montréal, QC, to lead end-to-end targeted campaigns within the Marketing, Digital, Social and Content group. You will translate business objectives into data-driven experiments, design and execute SFMC journeys, and drive marketing ROI through rigorous post-campaign analysis.

The role requires strong SQL, SFMC, AMPscript, and HTML/CSS skills, plus experience managing multi-audience campaigns in a regulated financial services

Qualifications

• 3+ years of SQL proficiency and the ability to understand and write complex SQL queries.
• 2+ years of Salesforce Marketing Cloud automation experience and knowledge of CRM concepts.
• Experience owning multi-audience campaigns and using SFMC tools (Journey Builder, Email Studio, Automation Studio, Data Extensions).

Responsibilities

• Design, execute, and measure high-impact direct-to-consumer marketing experiments.
• Provide analytical guidance to stakeholders to improve marketing ROI.
• Collaborate with cross-functional teams to design SFMC journeys and optimize data-driven campaigns.
• Build and deploy marketing campaigns in SFMC (Email Studio, Automation Studio, Journey Builder).
• Lead audience segmentation, template development, testing, and content personalization.

Skills

SQL

CRM concepts

Marketing analytics

Agile methodologies

Tools

Salesforce Marketing Cloud

AMPscript

HTML/CSS

Data Extensions

Journey Builder

Job description

TD Bank Group is seeking a Marketing Analytics Specialist in Montréal, QC, to lead end-to-end targeted campaigns within the Marketing, Digital, Social and Content group. You will translate business objectives into data-driven experiments, design and execute SFMC journeys, and drive marketing ROI through rigorous post-campaign analysis.

The role requires strong SQL, SFMC, AMPscript, and HTML/CSS skills, plus experience managing multi-audience campaigns in a regulated financial services