Head of 1:1 Marketing, Insurance Growth

TD Bank; Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD is seeking a senior leader to head the 1:1 Marketing Practice for TD Insurance, driving personalized customer experiences across email and owned channels. You will translate marketing strategies into actionable 1:1 programs, shape priorities, and guide a high-performing team to deliver measurable results.

You will partner with Marketing Planning and Insurance partners, apply data, technology and AI to deepen engagement, manage portfolio performance, and ensure branding and risk standards are

Qualifications

• 10+ years of progressive marketing experience, with significant 1:1, CRM, email, lifecycle or data driven marketing.
• Deep knowledge of Salesforce and CRM/MarTech platforms, with demonstrated use of data to enable personalized engagement.
• Demonstrated experience leading and developing high performing teams and influencing senior stakeholders in a complex organization.
• Relevant marketing CRM or Salesforce certifications or accreditations are assets.

Responsibilities

• Lead 1:1 Channel Strategy & Portfolio Leadership: set vision for Insurance marketing translation into personalized experiences across email and owned channels.
• Provide 1:1 Marketing Expertise across email, Salesforce, personalization, targeting and owned-channel marketing.
• Strategic Partnership & Influence: build relationships with Marketing Planning, Insurance and other partners; influence 1:1 within broader strategies.
• People Leadership: lead and develop a high performing team of 1:1 marketers; translate vision into direction and expectations.
• Customer Experience & Innovation: champion personalized experiences using insights, data, AI and emerging capabilities.
• Performance & Optimization: use insights to assess portfolio performance and guide optimization.
• Brand & Risk: ensure 1:1 strategies reflect TD branding and risk/compliance requirements.

Skills

1:1 Marketing

Email Marketing

Salesforce

CRM Platforms

Leadership

Data-driven

Education

Undergrad Marketing

Salesforce CRM certifications

Tools

Salesforce CRM

MarTech platforms

Job description

TD is seeking a senior leader to head the 1:1 Marketing Practice for TD Insurance, driving personalized customer experiences across email and owned channels. You will translate marketing strategies into actionable 1:1 programs, shape priorities, and guide a high-performing team to deliver measurable results.

You will partner with Marketing Planning and Insurance partners, apply data, technology and AI to deepen engagement, manage portfolio performance, and ensure branding and risk standards are