Senior Business Intelligence Analyst

The Toronto-Dominion Bank (Canada); Montreal; On-site; CAD 77,000 - 115,000; Full time

Job summary

TD Bank Group is seeking a Marketing Analytics Specialist in Montréal, QC, to lead end-to-end targeted campaigns within the Marketing, Digital, Social and Content group. You will translate business objectives into data-driven experiments, design and execute SFMC journeys, and drive marketing ROI through rigorous post-campaign analysis.

The role requires strong SQL, SFMC, AMPscript, and HTML/CSS skills, plus experience managing multi-audience campaigns in a regulated financial services

Qualifications

• 3+ years of SQL proficiency and the ability to understand and write complex SQL queries.
• 2+ years of Salesforce Marketing Cloud automation experience and knowledge of CRM concepts.
• Experience owning multi-audience campaigns and using SFMC tools (Journey Builder, Email Studio, Automation Studio, Data Extensions).

Responsibilities

• Design, execute, and measure high-impact direct-to-consumer marketing experiments.
• Provide analytical guidance to stakeholders to improve marketing ROI.
• Collaborate with cross-functional teams to design SFMC journeys and optimize data-driven campaigns.
• Build and deploy marketing campaigns in SFMC (Email Studio, Automation Studio, Journey Builder).
• Lead audience segmentation, template development, testing, and content personalization.

Skills

SQL

CRM concepts

Marketing analytics

Agile methodologies

Tools

Salesforce Marketing Cloud

AMPscript

HTML/CSS

Data Extensions

Journey Builder

Job description

Work Location: Montréal, Quebec, Canada

Hours: 37.5

Line of Business: Analytics, Insights, & Artificial Intelligence

Pay Details: $76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The successful candidate will be responsible for end-to-end Targeted campaigns supporting the growing needs of a portfolio within the broader Marketing, Digital, Social and Content group. Marketing, Digital, Social and Content supports the central marketing function within TD Bank Group and TDI with high quality, innovative, and insightful information to help build value for our customers and shareholders. Marketing, Digital, Social and Content is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (MBNA brand) and New Jersey (TD Bank America's Most Convenient Bank). It supports most consumer facing TD Bank Group and TDI lines of business. Your goal as a part of the Marketing Delivery team is to design, execute and measure performance of campaigns to drive acquisition, retention, engagement across the portfolio. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible – this is the role for you.

Success in this role will be achieved by:

• Translating key business objectives into insight rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Providing high value post-campaign reporting that derives insights

Responsibilities:

• Design/execute/measure high impact direct to consumer marketing experiments
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Work in DataBricks, use SQL as one of the main programing languages.
• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits
• Oversee journey planning and execution including technical reviews and quality control.
• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.). Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
• Participate in campaign optimization sessions and support analysis of campaign performance
• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines
• Utilize strong project management skills to drive initiatives from conception to completion within established timelines
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence Manage your project pipeline to ensure agreed upon timelines can be met Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Skill Sets:

Minimum 3+ years of SQL. Be capable of understanding and programing complex SQL code. Minimum 2+ years of Salesforce and Marketing Cloud automation experience. Solid CRM experience and understanding of marketing campaign concepts and best practices Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions, Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization. Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity. Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada. Ability to manage multiple campaigns in a fast-paced, deadline-driven environment. Excellent attention to detail and quality control in execution and deployment Pragmatic decision maker blending a mix of intellect, experience and street smarts A profit driven mindset A passion for campaign analytics Experience with Agile methodologies and a zest for the agile mindset A project management mindset to help deliver on time to specifications Technical and detail oriented

Qualifications:

Experience in SQL (3+ years) and Salesforce (2+ years in Marketing Data Cloud or Marketing Cloud Engagement). 2+ years of journey orchestration experience in Financial Services or other regulated industry 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity Additional assets (nice to have) Knowledge of Python Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development:

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding:

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process:

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation:

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only):

Maîtrise d’une langue autre que le français pour offrir du soutien ou traiter avec des employés ou des collègues qui ont besoin de services et de soutien dans une langue autre que le français.

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At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

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