Senior Group Marketing Manager, Insurance

The Toronto-Dominion Bank (Canada); Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD Bank Group in Toronto is seeking a senior leader to run 1:1 Marketing for TD Insurance. You will set the vision for personalized customer experiences across email and owned channels, translating broader strategies into focused 1:1 programs and guiding key partnerships.

You will lead a high-performing team, leverage data, Salesforce and AI to improve engagement, and ensure compliance with brand and privacy standards while delivering measurable business outcomes.

Qualifications

• Undergraduate degree in Marketing, Business, Communications or related field.
• 10+ years of progressive marketing experience with 1:1, CRM, email, lifecycle or data-driven marketing.
• Strong knowledge of Salesforce and CRM/MarTech platforms; relevant certifications/assets are a plus.

Responsibilities

• Set the vision for 1:1 Channel Strategy & Portfolio Leadership across email and TD owned channels.
• Provide senior subject matter expertise in 1:1 Marketing, with deep knowledge of email, Salesforce, personalization and owned-channel marketing.
• Build strong relationships with Marketing Planning, Insurance and other partners, providing strategic counsel for 1:1 within broader marketing strategies.
• Lead, coach and develop a high performing team of 1:1 marketers.
• Champion more personalized and connected customer experiences using data, technology, AI and emerging capabilities.
• Assess portfolio performance and guide future priorities and optimization.
• Ensure 1:1 strategies reflect TD's brand and regulatory requirements.

Skills

1:1 Marketing

Email Marketing

CRM

Salesforce

Data-Driven Marketing

Stakeholder Influence

Education

Undergraduate degree (Marketing/Business/Communications)

Tools

Salesforce CRM

Job description

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $115,600 - $163,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Marketing Practice is responsible for how TD engages customers through personalized, data-driven communications across email and other targeted TD owned channels. Working closely with Marketing Planning, business, analytics, and enterprise partners, the team brings together customer insights, data, technology and marketing expertise to create relevant experiences that deepen customer relationships and drive business outcomes. This position will lead 1:1 Marketing for TD Insurance, setting the vision for how Insurance marketing strategies and priorities are brought to life through personalized customer experiences across email and other targeted TD owned channels. The successful candidate will bring deep 1:1 marketing expertise, particularly across email and owned channel marketing, and use that expertise to identify opportunities to evolve the portfolio and strengthen how TD Insurance engages its customers. As a senior leader within the 1:1 Marketing Practice, this role will work closely with Marketing Planning and Insurance partners to translate broader marketing strategies into effective 1:1 strategies, influence how 1:1 is incorporated into business and marketing priorities, and shape how TD uses personalized communications to engage customers with the right message, through the right channel, at the right time. The role will lead and develop a high-performing team, providing the direction, coaching and strategic guidance required to bring the 1:1 vision to life through high quality work and measurable results.

Key Accountabilities

• 1:1 Channel Strategy & Portfolio Leadership: Set the vision for how Insurance marketing strategies and priorities are translated into personalized customer experiences across email and other targeted TD owned channels. Provide leadership across the portfolio by establishing priorities, guiding strategic choices and ensuring the team's work collectively advances the vision and delivers against customer and business objectives.
• 1:1 Marketing Expertise: Serve as a senior subject matter expert in 1:1 Marketing, with deep knowledge of email, Salesforce, personalization, targeting and owned-channel marketing. Apply that expertise to guide how broader marketing strategies are translated into effective 1:1 approaches, challenge existing thinking and raise the quality and ambition of the portfolio.
• Strategic Partnership & Influence: Build strong relationships with Marketing Planning, Insurance and other key partners, providing strategic counsel and influencing how 1:1 is considered and leveraged within broader marketing strategies and business priorities.
• People Leadership: Lead, coach and develop a high performing team of 1:1 marketers. Translate the 1:1 customer engagement vision into clear direction and expectations for the team, build deep subject matter expertise, and empower team members to deliver high quality work with increasing ownership and impact.
• Customer Experience & Innovation: Champion more personalized and connected customer experiences, identifying opportunities to leverage customer insights, data, technology, AI and emerging capabilities to advance how TD engages Insurance customers.
• Performance & Optimization: Use customer and campaign insights to assess portfolio performance, identify opportunities to strengthen 1:1 strategies and guide future priorities and optimization.
• Brand & Risk: Ensure 1:1 strategies reflect TD's brand and customer experience standards and appropriately consider legal, regulatory, privacy and risk requirements.

Experience & Education

Undergraduate degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience. 10+ years of progressive marketing experience, with significant experience in 1:1, CRM, email, lifecycle or data driven marketing. Deep understanding of email marketing and strong knowledge of Salesforce and CRM/MarTech platforms, with demonstrated experience using data and technology to enable personalized customer engagement. Demonstrated experience leading and developing high performing teams and influencing senior stakeholders in a complex organization. Relevant marketing, CRM or Salesforce certifications or accreditations are considered an asset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Your Information

Language Requirement (Quebec only): Sans Objet US Labor & Employment Posters | California Privacy | Accessibility | FAQ

Our Values

At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment

TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific