Senior Digital Personalization Specialist

The Home Depot

Toronto

Hybrid

CAD 60,000 - 90,000

Full time

31 hours ago

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Benefits offered by this job

Bonus potential: semi-annual bonuses

Deferred Profit-Sharing Program

Employee stock purchase discount 15%

Comprehensive paid benefits

Job summary

The Home Depot Canada is seeking a Senior Digital Personalization Specialist in Toronto to lead and optimize personalized digital experiences across website and marketing campaigns. You will partner with Marketing, Creative Services, and Technology to translate objectives into targeted customer journeys.

You will configure advanced rules, manage triggers, analyze performance, and drive continuous improvement in personalization initiatives, while collaborating with cross-functional teams to scale

Qualifications

3–5+ years of digital marketing, personalization, marketing technology, or digital operations.
Demonstrated experience leading project teams or managing complex stakeholder relationships.
Certifications in Salesforce or Amperity are highly preferred.

Responsibilities

Campaign Planning & Setup: plan, coordinate campaigns end-to-end and leverage CDP data.
Campaign Operationalization & Analysis: govern digital personalization initiatives and analyze campaigns.
Strategic Implementation: optimize campaigns on Salesforce Marketing Cloud and similar platforms.

Skills

Analytical mindset

Stakeholder management

Attention to detail

Problem solving

Data interpretation

Tools

Salesforce Marketing Cloud

Amperity

Adobe AEM

Job description

Senior Digital Personalization Specialist at The Home Depot in Toronto, ONM3C 4H9

Job Description

Pay Range: $60,000 - $90,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.

This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.

Key Responsibilities

Campaign Planning & Setup (35%):

Partner with Marketing team to understand campaign goals, audiences and timelines.
Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.
Leverage Customer Data Platform (CDP) data to support personalization strategies and targeting segments.
Ensure strong organization, and documentation across initiatives.
Hands-on execution of personalization campaigns, including:
- Business rules
- Triggers
- Segments
- Decision logic

Campaign Operationalization & Analysis (35%):

Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization.
Work closely with Creative Services to gather, manage, and deploy creative assets, ensuring alignment with personalization best practices.
Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions.
Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.

Strategic Implementation (30%):

Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions.
Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms.
Provide recommendations to maximize overall personalization impact.
Plans and Aligns
Communicates Effectively
Action Oriented
Drives Results

Skills

Analytical, influential, and interpersonal skills
High attention to detail and organizational skills
Propensity for problem-solving and critical thinking skills
Data Analysis and Interpretation
Customer-Centric: Using insight and feedback to enhance personalized campaigns

Direct Manager/Direct Reports

Reports to Manager of Personalization

Travel Requirements

Limited
Travel to store locations as needed

Physical Requirements

Extended Sitting

Location

5 days in office

Working Conditions

Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings
University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience

3–5+ years of experience in digital marketing, personalization, marketing technology, or digital operations.
Demonstrated experience leading project teams or managing complex stakeholder relationships.

Certifications

Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferred

Other Requirements/Assets

Hands-on experience with Salesforce Marketing Cloud Personalization
Strong understanding of personalization from various digital channels, or digital customer experiences (eCommerce experience preferred)
Working knowledge of Customer Data Platforms (Amperity)
Organizational, communication, and stakeholder management skills
Analytical mindset with the ability to interpret performance data and provide recommendations
Exposure to Adobe AEM or other CMS platforms
Prior eCommerce experience is a plus
Experience working with vendors or third-party personalization tools to drive business growth

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Our Core Values

Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.

Taking Care of Our People

The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Respect For All People

In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot Canada team.

Doing The Right Thing

We exercise good judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.

Building Strong Relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.

Giving Back

An important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.

Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Creating Shareholder Value

The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.