Senior Data Analyst

Cynet systems Inc; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A prominent data analytics firm based in Toronto is seeking an experienced Marketing Data Analyst to leverage analytics for strategic decision-making. The ideal candidate will have over 5 years of experience in data analysis, proficient in SQL and data visualization tools, and possess excellent communication skills. This role involves a mix of deep-dive analyses and collaboration with marketing managers to optimize campaign performance.

Qualifications

• 5+ years of experience in a marketing data analytics role.
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Strong attention to detail and a commitment to data accuracy.

Responsibilities

• Perform data analysis using first-party & third-party data.
• Build, maintain, and improve dashboards and reports.
• Translate insights into a cohesive narrative.

Skills

Data analysis

SQL

A/B testing

Data visualization tools

Python or R

Communication skills

Analytical skills

Education

Degree in analytics, statistics, economics or marketing

Tools

Tableau

Excel

Google Sheets

Job description

Responsibilities

• Perform data analysis using first-party & third-party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions.
• Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels.
• Go beyond standard metrics to uncover the "why" behind performance.
• Build, maintain, and improve dashboards and reports that track key marketing KPIs.
• Ensure that stakeholders have access to timely and accurate data to inform their decisions.
• Design experiments to test hypotheses and analyses to measure business impact.
• Define, measure, and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics.
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders.
• Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth).
• Provide the data and insights needed to refine strategies, set realistic goals, and execute effective campaigns.

Qualifications

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields.
• 5+ years of experience in a marketing data analytics role.
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Experience with A/B testing is preferred.
• Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus.
• Advanced proficiency in Excel/Google Sheets for data analysis and modeling.
• Proficiency in a data visualization tool like Tableau, Looker, or similar.
• Experience with Python or R for data analysis is a strong plus.
• Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights.
• Excellent communication skills, with a proven ability to present complex data and findings to a variety of stakeholders clearly and compellingly.
• A strong attention to detail and a commitment to data accuracy and integrity.
• Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion.