Senior Creator & Content Strategy Leader

1Milk2Sugars; Toronto; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Awesome Leadership

Health & Wellness benefits after 3+

Flexible Hybrid work week

Holiday paid break during Christmas

Wellness perks and Calm app

Work from Anywhere after 1 year

Job summary

1Milk2Sugars is seeking a Sr. Manager, Creator & Content to spearhead creator and content strategies, lead a talented team, and serve as a senior contact for key clients.

You will integrate creator campaigns with digital and social initiatives and ensure collaboration across influencer and social channels. Lead end-to-end campaigns, vet talent for brand alignment, and track performance to deliver actionable insights.

Qualifications

• 7+ years of creator/influencer marketing experience in an agency or brand setting.
• Proven ability to manage end-to-end creator campaigns from strategy to reporting.
• Strong network across relevant creator verticals (e.g., beauty, wellness, lifestyle, fashion, or CPG).
• Working knowledge of paid and organic social media strategy, content marketing, and digital performance marketing.
• Excellent leadership, presentation, and client-facing skills; Mastery of English; French an asset.

Responsibilities

• Own end-to-end creator and UGC campaigns, from strategy and sourcing through contracts, briefing, approvals, execution, and reporting.
• Lead and scale creator marketing programs across client accounts, building on and expanding the current creator portfolio.
• Manage creator relationships and vet talent to ensure brand alignment and diverse representation.
• Stay ahead of platform trends to inform strategy and identify new partnership opportunities.
• Collaborate with clients on creator casting, campaign messaging, and deliverables.
• Track performance and deliver detailed wrap reports with insights and actionable recommendations.
• Apply social media and content marketing knowledge to guide organic social strategy and content calendar wireframes.
• Support development of social content calendars and strategy in collaboration with creative and strategy teams.
• Partner with creator/content team on paid media, analytics, and performance marketing to amplify high-performing content.
• Ensure brand consistency across creator, organic, and paid social channels.
• Analyze performance data to optimize strategy and content mix.

Skills

Creator marketing

Influencer campaigns

Social media strategy

Team leadership

Client management

Analytics

English proficiency

Education

Bachelor's degree in Marketing

Tools

Lefty

CreatorIQ

Sprout Social

Meta Business Suite

Google Analytics

Google Workspace

Job description

1Milk2Sugars is seeking a Sr. Manager, Creator & Content to spearhead creator and content strategies, lead a talented team, and serve as a senior contact for key clients.

You will integrate creator campaigns with digital and social initiatives and ensure collaboration across influencer and social channels. Lead end-to-end campaigns, vet talent for brand alignment, and track performance to deliver actionable insights.