Influencer & Creator Strategy Leader

The Climax Engineering company Limited; Toronto; Hybrid; CAD 120,000 - 190,000; Full time

Benefits offered by this job

In-office Mon-Thu, Fridays optional

Flexible time off

Health benefits

Dog-friendly office

Unlimited coffee, snacks

Job summary

AntiSocial is seeking an Influencer Strategy Director to define and lead creator initiatives across a portfolio of client accounts. You’ll partner with Social, Creative, Account, and Production teams to shape influencer-led campaigns from strategy through execution, optimization, and reporting.

You’ll bring deep knowledge of creator ecosystems, emerging trends, and audience behavior to elevate brands and drive measurable impact across multi-market campaigns.

Qualifications

• 8+ years of experience in influencer marketing, creator strategy, social strategy, or related role
• Proven experience developing and leading influencer campaigns from strategy through execution and reporting
• Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture

Responsibilities

• Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives
• Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement
• Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels
• Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution
• Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
• Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
• Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy
• Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies
• Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
• Support new business efforts through influencer strategy, creator recommendations, and thought leadership
• Mentor and support junior team members on influencer strategy best practices and campaign execution

Skills

Influencer strategy

Social strategy

Campaign leadership

Client presentations

Team mentorship

Data-driven insights

Education

Bachelor's degree in Marketing

Tools

Influencer analytics platforms

Job description

AntiSocial is seeking an Influencer Strategy Director to define and lead creator initiatives across a portfolio of client accounts. You’ll partner with Social, Creative, Account, and Production teams to shape influencer-led campaigns from strategy through execution, optimization, and reporting.

You’ll bring deep knowledge of creator ecosystems, emerging trends, and audience behavior to elevate brands and drive measurable impact across multi-market campaigns.