Senior Creator & Content Partnerships Lead

Socket.dev; Toronto; Hybrid; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Flexible hours

Wellness days

Health benefits

Paid sick days

Product discounts

Onboarding buddy

GRSP

Paid time off

Product training

Job summary

Saje Natural Wellness is seeking a Senior Manager, Creator & Content Partnerships to bring our wellness brand to life through creators, voices, and ideas that add credibility to our mission. This leader will develop partnerships that outperform traditional influence and deliver measurable brand and business impact across Canada and the US.

Reporting to the Senior Director, Consumer Engagement, you will build a network of creators, experts, and advocates, collaborate with Brand, Growth, and

Qualifications

• 6+ years of experience in creator partnerships or related field in a B2C environment.
• Established relationships with agencies and creators in Canada and the US.
• Proven ability to build and manage relationships with creators, influencers, ambassadors, affiliates and employees.
• Strong knowledge of social media, affiliate marketing, and emerging digital trends.
• Ability to translate business objectives into actionable influencer strategies.
• Excellent communication, negotiation, and project management skills.
• Strong analytical mindset with experience measuring performance.
• Experience across wellness/beauty/lifestyle brands is preferred.

Responsibilities

• Develop and lead creator partnerships and advocacy strategy across influencers, experts, KOLs, affiliates, and employees.
• Recruit and grow a network of authentic brand partners who create engaging content.
• Collaborate with Growth to scale creator content through paid amplification, whitelisting, and performance marketing initiatives.
• Work with Brand and Creative teams to map casting strategies to connect with authentic creators, experts, advocates, employees, and community storytellers.
• Launch and optimize Saje's affiliate program to drive content creation, traffic, conversion and revenue.
• Oversee the Earned Media Manager and provide strategic guidance on gifting, product seeding, and experiential events that drive brand awareness and earned impact.
• Maintain ongoing relationships with agency partners and creators to foster brand affinity, advocacy, and long-term loyalty.
• Partner cross-functionally with Brand, Growth, Social, Digital and Creative teams to develop high-performing content across channels.
• Identify new partnership, content, and advocacy opportunities through trends, insights, and community listening.
• Track and report program performance across engagement, earned media value (EMV), affiliate revenue, traffic, conversion, content production and ROI.

Skills

Creator partnerships

Influencer marketing

Advocacy

Social media

Community marketing

ROI tracking

Negotiation

Project management

Analytics

Job description

Saje Natural Wellness is seeking a Senior Manager, Creator & Content Partnerships to bring our wellness brand to life through creators, voices, and ideas that add credibility to our mission. This leader will develop partnerships that outperform traditional influence and deliver measurable brand and business impact across Canada and the US.

Reporting to the Senior Director, Consumer Engagement, you will build a network of creators, experts, and advocates, collaborate with Brand, Growth, and