Senior Digital Strategy Lead — Flexible, Impactful Campaigns

Creative Currency Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Creative Currency is seeking a Senior Digital Strategist to lead audience-driven strategies across digital, social, and integrated campaigns. You will shape channel mix, messaging, and creative directions, collaborating with creative and media teams to deliver measurable results.

You'll bring 5–8 years in digital strategy, strong analytical and writing skills, and comfort with AI-powered research to accelerate insights.

Qualifications

• 5–8 years of experience in digital strategy, campaign strategy, or a related discipline, ideally from an agency, communications firm, or political campaign environment.
• Strong writing and presentation skills with ability to distill complex thinking into a clear narrative.
• Experience leading discovery, research, and strategy development across digital channels.

Responsibilities

• Lead audience-driven strategies aligning client objectives with channel, message, and creative approach.
• Write sharp strategy documents, briefs, and presentations for creative and media teams.
• Provide strategic oversight on paid media channel mix and campaign planning.
• Build measurement frameworks to define success before launch.
• Lead client-facing strategy presentations and defend recommendations clearly.

Skills

Digital strategy

Audience insights

Campaign planning

Client presentations

Mentoring

AI tools

Tools

AI tools

Job description

Creative Currency is seeking a Senior Digital Strategist to lead audience-driven strategies across digital, social, and integrated campaigns. You will shape channel mix, messaging, and creative directions, collaborating with creative and media teams to deliver measurable results.

You'll bring 5–8 years in digital strategy, strong analytical and writing skills, and comfort with AI-powered research to accelerate insights.