Senior Media Strategy Lead — Data-Driven, Cross-Channel Growth

Monks; Toronto; On-site; CAD 110,000 - 125,000; Full time

Job summary

Monks is seeking a Sr Manager, Media Strategy to lead multi-channel client relationships and deliver strategic insights across Social, Search, Programmatic, and partnerships. You will own day-to-day planning, client interactions and cross-team collaboration to optimize campaigns.

You will drive data-driven storytelling, build high-impact presentations for senior clients, and leverage AI-enabled tools to accelerate research and planning. This role offers growth within a dynamic agency environment.

Qualifications

• 3+ years of experience in media planning, digital media or client service.
• B2B or lead generation experience is required.
• Self-starter who manages multiple projects with high standards.
• Experienced with syndicated media planning tools to build audience-driven plans.
• Comfortable with data analysis and AI-enabled ways of working.
• Excellent problem-solving and critical thinking abilities.
• Desire to grow as a leader and mentor to colleagues.
• BA or equivalent with emphasis on marketing, advertising, or business.

Responsibilities

• Manage cross-channel campaign planning and deliver holistic, full-funnel recommendations.
• Manage campaign logistics to ensure flawless execution.
• Own daily and weekly client interaction: facilitate calls and meetings, handle requests and share performance details.
• Coordinate with Activation, Investment and Data & Measurement teams on optimizations and performance.
• Analyze data, craft insights and make recommendations internally and externally.
• Use AI-enabled tools to accelerate research, audience insights, plan building and reporting.
• Brainstorm and implement new ways to optimize client and business workflows.
• Understand the full spectrum of Monks services and grow new and existing engagements.
• Package learnings into case studies, best practices and client-facing POVs with cross-functional teams.
• Contribute to the culture of the Media Strategy department by being curious and fearless.

Skills

Media planning

Digital media

Client service

B2B lead gen

Syndicated tools

Data analysis

AI-enabled work

Leadership

Change agent

BA or equivalent

Education

BA or equivalent in marketing/advertising/business

Tools

MediaOcean Prisma

Comscore

GWI

Nielsen

Job description

Monks is seeking a Sr Manager, Media Strategy to lead multi-channel client relationships and deliver strategic insights across Social, Search, Programmatic, and partnerships. You will own day-to-day planning, client interactions and cross-team collaboration to optimize campaigns.

You will drive data-driven storytelling, build high-impact presentations for senior clients, and leverage AI-enabled tools to accelerate research and planning. This role offers growth within a dynamic agency environment.