Senior Copywriter & Editor

Canadian Tire; Toronto; On-site; CAD 53,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits

Performance incentives

Continuing education programs

Product discounts

Mental health benefits up to $5,000/year

Profit sharing

Job summary

Canadian Tire is seeking a Senior Copywriter & Editor to steward its brand's tone of voice across campaigns and ecommerce. This role involves writing, editing, and providing editorial governance, necessitating 7+ years of experience in retail or brand copywriting. Key responsibilities include managing multiple assets weekly and collaborating effectively with creative teams. Benefits include comprehensive health programs, performance incentives, and career growth opportunities.

Qualifications

• 7+ years of experience as a senior retail/brand copywriter and editor.
• Excellent communication and presentation skills.
• Experience in managing a portfolio and mentoring junior copywriters.
• Mastery of grammar, style, and narrative flow.

Responsibilities

• Act as a brand steward for Canadian Tire's Tone of Voice.
• Assist with AI integration for copy assets.
• Write, edit, and refine ecommerce copy.
• Provide clear, constructive editorial feedback.

Skills

Experience in retail/brand copywriting

Excellent communication skills

Editing brand-led campaign work

Brand tone of voice application

Editorial skills

Understanding of digital content trends

Collaborative mindset

Job description

Canadian Tire's In-House Content & Creative team is looking for a Senior Copywriter & Editor to help define, refine and champion the brand's tone of voice across brand campaigns and ecommerce experiences. Reporting to the Manager, Creative Copy & Content, this role blends hands‑on writing with editorial leadership and governance.

What You Will Do

• Act as a brand steward for Canadian Tire's Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
• Embrace AI-enabled tools as part of a modern, efficient editorial workflow
• Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads
• Assist in daily copy governance, juggling a schedule that includes over 100 assets per week
• Become proficient with CT's style guides, editorial frameworks and best practices
• Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
• Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
• Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
• Confidently present editorial recommendations and brand rationale to stakeholders

Experience / Requirements

• 7+ years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters
• Excellent communication and presentation skills
• Deep experience editing brand‑led campaign work and ecommerce/retail copy
• A proven ability to steward and apply brand tone of voice across multiple channels
• An exceptional editorial eye, with mastery of grammar, style and narrative flow
• Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environments
• Confidence managing multiple workstreams and priorities without sacrificing quality
• A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment
• Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems

Salary

Broadband range $53,000–$88,000; typical hiring range $53,000–$70,000.

Benefits

Comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, product discounts, mental health benefits up to $5,000/year, Canadian Tire Profit Sharing, Triangle Learning Academy.