Consultant, Promo Programs

Canadian Tire; Toronto; On-site; CAD 72,612 - 95,903; Full time

Benefits offered by this job

Comprehensive benefits and retirement programs

Performance incentives

Product discounts

$5,000 annual mental health benefit

Canadian Tire Profit Sharing

Enhanced flex benefits program

Job summary

Canadian Tire is looking for a Promotional Programs Consultant to lead the creative strategy for their weekly national flyer and specific Seasonal Guides. The role involves developing customer-centric promotional strategies, managing page flow, and working closely with various departments. Candidates should hold a degree in Business or Marketing and have 1–2 years of relevant experience. This position offers a comprehensive benefits package, including performance incentives and product discounts.

Qualifications

• 1–2 years of experience in merchandising, marketing, or advertising.
• Excellent organization and ability to manage multiple priorities.
• Knowledge of Canadian Tire and/or retail environments is an asset.

Responsibilities

• Develop customer-focused promotional strategies for the weekly national flyer.
• Lead theme development and creative planning aligned to priorities.
• Translate flyer themes into customer-facing layouts and guidelines.

Skills

Strong communication skills

Collaboration

Analytical mindset

High attention to detail

Education

Degree in Business, Marketing, or related field

Job description

The Promotional Programs team leads the creative strategy and execution of Canadian Tire's weekly national flyer. As a Promotional Programs Consultant, you will develop customer-centric promotional strategies that support Customer Centric Growth (CCG) and guide creative direction for your assigned business portfolio. You will also lead the planning and execution of Seasonal Guides, ensuring all content aligns with customer needs, category priorities, and corporate objectives.

What You'll Do

• Develop customer-focused promotional strategies for the weekly national flyer and portfolio-specific Seasonal Guides.
• Lead theme development, layout direction, and creative planning aligned to category, seasonal, and CCG priorities.
• Translate flyer calendar themes into customer-facing layouts and clear creative guidelines.
• Work with Promo Planning, Production, and Creative to manage page flow and deliver high-quality print and digital executions.
• Manage in-season content changes and resolve issues while maintaining creative integrity.
• Leverage customer insights, data, and competitive intelligence to inform storytelling and layout decisions.
• Build strong relationships with Merchandising, Promo Planning, Production, Creative, and Corporate partners.
• Support ongoing process improvements in flyer and guide planning.

What You Bring

• Degree in Business, Marketing, or related field.
• 1–2 years of experience in merchandising, marketing, or advertising.
• Strong communication, collaboration, and relationship-building skills.
• Excellent organization and ability to manage multiple priorities.
• Analytical mindset with the ability to draw conclusions and make recommendations.
• High attention to detail and commitment to customer‑centric execution.
• Knowledge of Canadian Tire and/or retail environments is an asset.

Compensation & Benefits

Broadband Salary Range: $53,000 – $88,000. Typical hiring range: $53,000 – $70,000. Benefits include comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, product discounts, $5,000 annual mental health benefit, Canadian Tire Profit Sharing, and an enhanced flex benefits program.