Associate Content Program Manager

Canadian Tire Corporation; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Career growth opportunities

Product discounts

Mental health benefits of $5,000 per year for eligible employees and families

Job summary

Canadian Tire Corporation is looking for an Associate Content Program Manager in Toronto, ON. This role involves establishing and executing omni-channel content marketing programs while ensuring a consistent customer journey across all brands.

The ideal candidate will have 5–10 years of experience in account management, a robust understanding of both digital and traditional marketing, and a proven ability to lead creative projects. The compensation includes a salary range between $75,000 and $85,000 CAD, along with several employee benefits.

Qualifications

• 5–10 years of experience in account management or creative project management in an agency or other creative teams.
• Proven track record of success leading small and large creative programs across all media channels.
• Stand-out experience: 3+ years in managing productions, in-house shoots, handling and managing SKUs.

Responsibilities

• Translate marketing objectives into results-driven, creative omni-channel content focused on customer storytelling.
• Measure creative results through data, presenting reports to executives for larger creative campaigns.
• Establish and manage project timelines and deliverables while providing stakeholders with updates.

Skills

Account management

Creative project management

Digital marketing

Traditional marketing

Microsoft Office

Project management tools

Education

University education in business/commerce, marketing, or a related field

Tools

PM Tools

Workflow systems

Job description

Canadian Tire Corporation is seeking an Associate Content Program Manager based in Toronto, ON. The Programs Manager is responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey.

Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role develops high-performing content with a 'create once, publish everywhere' philosophy.

Responsibilities

• Translate marketing objectives into results-driven, creative and inspiring omni-channel content that focuses on storytelling for the customer
• Collaborate with cross functional groups and continuously find innovative ways to incorporate content across channels, ensuring a consistent customer journey
• Establish and manage project timelines and deliverables while providing stakeholders with project status updates
• Measure creative results through data, providing insight and presenting reports to executives for larger creative campaigns
• Execute strategies from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)
• Manage requests from internal clients, evaluate requirements, identify content opportunities, align on all channel requirements, develop internal omni-channel briefs, establish budgets, brief creative and production teams
• Chair and lead meetings to present creative to internal clients, advocate for creative work, build consensus around next steps, and communicate results post-meeting
• Collaborate closely with content Producers on project requirements and original video and photography

Requirements

• University education in business/commerce, marketing, or a related field
• 5–10 years of experience in account management or creative project management in an agency or other creative teams
• Experience managing programs for both digital and traditional marketing with an understanding of paid media, best practices and creative execution
• Proven track record of success leading small and large creative programs across all media channels
• Expertise in Microsoft Office, PM Tools and Workflow systems
• Stand-out experience: 3+ years in managing productions, in-house shoots, handling and managing SKUs

Compensation & Benefits

Broadband Salary Range: $64,000 – $106,000 CAD Annual. Typical hiring range: $75,000 – $85,000 CAD per annum. Benefits include career growth opportunities, product discounts, Triangle Learning Academy, Canadian Tire Profit Sharing, retirement and savings programs, and mental health benefits of $5,000 per year for eligible employees and families.