Digital Content Authoring Specialist

Canadian Tire Corporation; Toronto; On-site; CAD 53,000 - 88,000; Full time

Benefits offered by this job

Store discounts

Learning Academy

Profit Sharing

Retirement and savings programs

Mental health benefits

Job summary

Canadian Tire Corporation seeks a Digital Content Authoring Specialist to support digital marketing and content plans for multiple divisions. You will help manage online restrictions, populate SEO elements, and optimize category pages across digital properties.

You will build content updates via CMS platforms in English and French, test and deploy changes, and ensure accessibility and brand standards while collaborating with cross-functional teams.

Qualifications

• 2-3 years in a digital environment with content authoring experience an asset.
• University degree or equivalent with a relevant certificate.
• Strong presentation and communication skills; can translate tech into business terms.
• Solid interpersonal skills and ability to collaborate cross-functionally.
• General eCommerce knowledge and familiarity with accessibility standards.
• Experience with CMS platforms (preferably AEM) and HTML/CSS.
• Exposure to AI tools and Jira/Confluence is a plus.

Responsibilities

• Support the execution of digital campaigns and content authoring across multiple properties.
• Build, test, and deploy content updates in English and French via CMS platforms.
• Ensure site quality, accessibility, and brand standards on digital properties.
• Coordinate with IT, Creative, and cross-functional partners on project work.
• Assist with online restrictions and optimize customer experiences through content updates.

Skills

Digital content authoring

HTML/CSS

CMS (AEM)

Jira/Confluence

Stakeholder communication

eCommerce knowledge

Education

University degree or equivalent

Tools

Adobe Experience Manager (AEM)

Adobe Target

Adobe Experience Cloud

Job description

The Digital Content Authoring Specialist will be accountable for supporting the Manager, Digital Merchandising Operations and Associate Manager, Digital Authoring in executing digital marketing and content authoring plans for several facets and divisions within Canadian Tire Corporation. The Specialist will also be responsible for supporting the management of the online restrictions platform for canadiantire.ca, as well as populating key SEO and on-page elements to optimize category pages and other content-driven experiences across digital properties.

What You'll Do

• Successfully implement digital campaigns/content builds and serve as the day-to-day authoring contact for canadiantire.ca, Triangle Retail Media, Triangle.com, Gas+, as well as other digital properties.
• Build, test and deploy digital content updates as requested by cross-functional partners (both in English and French) in coordination with the Associate Manager, via CMS platforms on multiple channels (responsive web, app, in-store).
• Provide proactive communication between cross-functional teams and product owners regarding roadblocks or updates pertaining to ongoing projects.
• Self-manage workback schedules via Adobe Workfront to stay on track for successful authoring and publishing delivery.
• Maintain the appearance and quality of websites by adhering to content, accessibility (AODA), and brand standards, while documenting best practices into standard operating procedures.
• Contribute to the creation, maintenance, and continuous improvement of standard operating procedures.
• Test, maintain and improve customer experiences on websites through dedicated site reviews and quality assurance activities.
• Use content management systems (CMS), authoring tools, content creation tools, applications, and digital media to support content creation and maintenance.
• HTML/CSS work where required.
• Liaise with IT, Creative, and other cross-functional teams on project work and functional enhancements.
• Support personalization and optimization activities through digital experience tools, including Adobe Target.
• Assist with the intake and solutioning of online restrictions requests from cross-functional teams.
• Use AI and automation tools in day-to-day activities and for development purposes.

What You'll Bring

• 2-3 years' experience in a digital environment; digital content authoring experience an asset.
• A university degree; or equivalent experience, coupled with a relevant certificate.
• Excellent presentation skills, with the ability to translate complex technical requirements into business terms.
• Good interpersonal, presentation, communication, and research skills.
• General business knowledge of eCommerce/e-merchandising principles and processes.
• Team player with the ability to manage relationships with multiple cross-functional teams.
• Good understanding of HTML/CSS and content management systems (CMS), preferably Adobe Experience Manager (AEM); familiarity with JavaScript is considered an asset.
• Familiarity with digital accessibility standards (AODA/WCAG) and Adobe Experience Cloud products, including Adobe Target, is considered an asset.
• Exposure and knowledge of AI and automation tools, such as Microsoft CoPilot, is considered an asset.
• Working experience with Jira/Confluence is considered an asset.

Compensation

Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. The target salary range is between $55,000.00 and $67,500.00 CAD Annual.

Benefits

We offer competitive salaries and wages, store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families.

2-3 years of experience in a digital environment; university degree or equivalent with a relevant certificate; understanding of HTML/CSS and CMS platforms, preferably Adobe Experience Manager (AEM); familiarity with AODA/WCAG accessibility standards and Adobe Experience Cloud products