Senior Brand Manager - FMCG

Placements24; Kimberley; Sur place; CAD 77 000 - 129 000; Plein temps

Avantages offerts par ce poste

Health insurance

Retirement contributions

Performance-based bonuses

Career development opportunities

Résumé du poste

Placements24 is seeking a Senior Brand Manager for its Kimberley operations. You will own brand strategy, guide market insights, and drive campaigns across multiple channels within a competitive FMCG market in South Africa.

The role emphasizes P&L accountability, cross-functional collaboration, and a passion for consumer brands with strong analytical and communication skills. This senior position offers growth and impact in a dynamic team environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• 5–7 years of brand management experience in FMCG.
• Proven track record of developing and executing brand strategies.

Responsabilités

• Develop and implement comprehensive brand strategies to achieve business objectives.
• Conduct market research and analyze consumer trends to identify opportunities.
• Manage the brand’s P&L, ensuring profitability and budget efficiency.
• Oversee creation and execution of integrated marketing campaigns across channels.
• Collaborate with cross-functional teams (sales, R&D, supply chain) for brand alignment.
• Monitor brand performance and report on KPIs and metrics.
• Identify and manage external agencies and partners involved in brand activities.
• Drive product innovation and lifecycle management for assigned brands.
• Ensure consistent brand messaging and positioning across all touchpoints.

Connaissances

Brand management

Market research

P&L management

Budget management

Data analysis

Communication

Stakeholder leadership

Market insights

Formation

Bachelor’s degree in Marketing or related field

MBA preferred

Description du poste

About the Role

Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their team in Kimberley, Northern Cape . This is an exciting opportunity to take ownership of key brands, drive growth, and shape brand strategy within a competitive market. The ideal candidate will possess a deep understanding of the FMCG landscape, a passion for consumer insights, and a proven track record of successful brand campaigns. You will be instrumental in developing and executing marketing plans that enhance brand visibility, market share, and profitability. This role requires a strategic thinker with strong analytical skills and the ability to translate market trends into actionable initiatives. The position is based at our client's Kimberley operations, offering a chance to make a significant impact in the Northern Cape region.

Key Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives.
• Conduct market research and analyze consumer trends to identify new opportunities.
• Manage the brand's P&L, ensuring profitability and efficient budget allocation.
• Oversee the creation and execution of integrated marketing campaigns across various channels.
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure brand alignment and success.
• Monitor brand performance and provide regular reports on key metrics and KPIs.
• Identify and manage external agencies and partners involved in brand activities.
• Drive product innovation and lifecycle management for assigned brands.
• Ensure consistent brand messaging and positioning across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in brand management within the FMCG industry .
• Proven success in developing and executing brand strategies that drive market share growth.
• Strong analytical and quantitative skills, with the ability to interpret complex data.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research methodologies and brand management tools.
• Experience managing budgets and P&Ls.
• Demonstrated ability to lead projects and influence stakeholders.
• A passion for consumer brands and understanding of South African market dynamics is essential.

Benefits

Our client offers a competitive salary package commensurate with experience, along with a comprehensive benefits program. This includes health insurance, retirement contributions, performance-based bonuses, and opportunities for professional development and career advancement within the organization. You will be part of a supportive and collaborative work environment in Kimberley , contributing to a respected brand within the FMCG sector .