Digital Marketing Specialist

Placements24; Kimberley; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary package

Collaborative office environment

Comprehensive health benefits

Professional development opportunities

Growing company in Kimberley

Job summary

Placements24 in Kimberley, Canada seeks a Digital Marketing Specialist to drive campaigns, optimize content, and boost online visibility. You will collaborate with the marketing manager and cross-functional teams to execute strategies across Google Ads, SEO, email, and social channels.

The role focuses on delivering measurable results, managing campaigns end-to-end, and contributing to brand growth in the Northern Cape market, in a collaborative office environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of digital marketing experience with hands-on campaign execution.
• Proficiency with Google Analytics, Google Ads, and social media platforms.
• Strong SEO, content marketing, and keyword research skills.
• Excellent written and verbal communication and strong organizational skills.

Responsibilities

• Implement and manage campaigns across Google Ads, social media, and email.
• Conduct keyword research and optimize SEO strategies.
• Create engaging website, blog, and social content.
• Track website traffic and campaign performance with analytics tools.
• Support social media presence, scheduling, and community engagement.
• Collaborate with designers to ensure brand consistency and campaign success.

Skills

Digital marketing

Campaign execution

SEO

Content marketing

Analytics

Social media marketing

Written communication

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their team in Kimberley . This role is central to executing effective digital marketing strategies that enhance brand presence, drive website traffic, and generate qualified leads. You will work closely with the marketing manager and cross-functional teams to implement campaigns across various online channels. This is an exciting opportunity to contribute to the growth of a company within the unique market of the Northern Cape , working in a collaborative office environment.

Key Responsibilities

• Implement and manage digital marketing campaigns across platforms including Google Ads, social media, and email marketing.
• Conduct keyword research and implement SEO strategies to improve search engine rankings and organic visibility.
• Create engaging and optimized content for the company website, blog, and social media channels.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Assist in managing the company's social media presence, including content scheduling and community engagement.
• Collaborate with designers and other team members to ensure campaign success and brand consistency.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing roles, with hands-on campaign execution experience.
• Proficiency with Google Analytics, Google Ads, and social media marketing platforms.
• Strong understanding of SEO principles and content marketing.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and time management skills.

Benefits

• Competitive salary package.
• Opportunity to work in a collaborative office environment.
• Comprehensive health benefits.
• Professional development opportunities.
• Be part of a growing company in Kimberley .