Senior B2B Growth Marketing Specialist - Promotional Products

Staples, Inc.; Vaughan; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Vacation allowance and holiday policy

Online and retail discounts

RRSP match and wellness programs

Job summary

Staples Promotional Products in Vaughan, Canada, is seeking a Senior Customer Growth Marketing Specialist (B2B) to own end‑to‑end customer marketing programs, focusing on automation, email campaigns, and analytics while collaborating with international teams.

You will develop annual plans, manage Marketo/Salesforce campaigns, and measure performance using GA4/UTMs to drive engagement and revenue.

Qualifications

• 3+ years of experience in a B2B marketing communications or customer marketing role.
• Outstanding written and verbal communication skills, including plain-language writing.
• Advanced proficiency with Microsoft Office applications.
• Hands‑on experience with marketing automation platforms, campaign reporting, and performance optimization.
• Experience working with Marketo, Salesforce, or similar marketing technology platforms.
• Ability to develop business-focused marketing communications across digital and print channels.
• Strong organizational skills with demonstrated success managing multiple projects and deadlines.
• Ability to plan, manage, and execute end‑to‑end marketing communication initiatives.

Responsibilities

• Develop annual customer marketing and communication plans that support business objectives and drive program growth.
• Own, create, and execute email marketing, lead nurture, and conversion campaigns using marketing automation platforms, including Marketo and Salesforce.
• Measure and analyze campaign performance across email and digital channels using reporting tools, UTMs, and GA4.
• Leverage data and customer insights to optimize campaign effectiveness, engagement, conversions, and revenue impact.
• Conduct in-depth customer and industry research to develop tailored marketing strategies and recommendations.
• Support Business Development through customer case studies, targeted campaigns, sales enablement tools, and customer-specific marketing initiatives.
• Develop statements of work (SOWs) and help guide the delivery of agency-style marketing services for customers.
• Manage media budgets and ensure marketing programs are executed effectively within established guidelines.
• Direct the creation, production, and distribution of marketing communications that support organizational and customer objectives.
• Create presentations, webcasts, and supporting materials for customer and vendor initiatives.
• Collaborate with Canadian, U.S., and U.K. teams to leverage best practices and ideas across the business.
• Ensure all communications reflect brand standards, customer goals, and compliance requirements.

Skills

Marketing communications

B2B marketing

Email marketing

Campaign analytics

Lead nurturing

Project management

Cross‑functional collaboration

Education

Bachelor's degree

College diploma

Tools

Marketo

Salesforce

GA4

Job description

Staples Promotional Products in Vaughan, Canada, is seeking a Senior Customer Growth Marketing Specialist (B2B) to own end‑to‑end customer marketing programs, focusing on automation, email campaigns, and analytics while collaborating with international teams.

You will develop annual plans, manage Marketo/Salesforce campaigns, and measure performance using GA4/UTMs to drive engagement and revenue.