Senior B2B Marketing Strategist, Specialized Vertical

FedEx Express; Mississauga; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary and incentives

Health and dental coverage

Career Investment Fund for tuition reimbursement

Strong Community Service programs

Discounted FedEx services, flights, and hotels

Recognition as a great workplace

Job summary

A global transportation company is seeking a Senior Marketing Specialist to lead B2B initiatives in Mississauga. The role involves developing marketing strategies to improve customer experience and grow market share in the B2B logistics sector. Candidates should hold a Bachelor’s or Master’s degree in marketing, possess at least 7 years of B2B marketing experience, and be skilled in product marketing and analysis. This position offers a competitive salary, progressive benefits, and a hybrid work model.

Qualifications

• Minimum 7 years experience in related B2B Marketing segment.
• Ability to communicate complex messages clearly to diverse audiences.
• Advanced organizational and quantitative skills.

Responsibilities

• Lead defined vertical initiatives and improve customer experience.
• Analyze market data to identify opportunities for market share growth.
• Act as liaison with cross-functional departments to ensure collaboration.

Skills

B2B Marketing

Product Marketing

Program Management

Analytical Skills

Education

Bachelor’s or Master’s degree in marketing/business administration

Job description

A global transportation company is seeking a Senior Marketing Specialist to lead B2B initiatives in Mississauga. The role involves developing marketing strategies to improve customer experience and grow market share in the B2B logistics sector. Candidates should hold a Bachelor’s or Master’s degree in marketing, possess at least 7 years of B2B marketing experience, and be skilled in product marketing and analysis. This position offers a competitive salary, progressive benefits, and a hybrid work model.