B2B, Senior Marketing Manager, Small and Medium Businesses

Staples Canada; Richmond Hill; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Associate discount

Health and Dental benefits

RRSP/DPSP

Performance bonuses

Learning & Development programs

Job summary

Staples Canada is seeking a strategic Senior Marketing Manager, SMB to drive acquisition, retention and revenue growth across our B2B portfolio. You will turn merchant priorities and customer insights into omni‑channel campaigns that resonate with business buyers.

Lead cross‑functional teams, shape go‑to‑market strategies for multiple SMB segments, and partner with Merchandising and Sales to execute campaigns while tracking ROI in a hybrid Richmond Hill work environment.

Qualifications

• Post-secondary education in Marketing, Business or Communications
• 8-10+ years experience in Marketing Strategy, Planning or Communications
• Experience leading complex go-to-market initiatives across multiple channels
• Excellent executive communication, presentation and storytelling skills
• Ability to navigate ambiguity and lead through change
• Strong financial and analytical mindset with data-driven decision making
• Ability to balance strategic thinking with detailed execution
• Strong collaboration and attention to detail

Responsibilities

• Lead development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth
• Develop differentiated value propositions and customer journeys for multiple SMB segments
• Develop annual campaign calendar for programs to drive key business metrics
• Partner with merchandising teams to drive awareness, demand and growth across Staples Business
• Lead cross-functional teams to develop scalable marketing programs for short- and long-term growth
• Provide go-to-market recommendations and influence teams with strong business cases
• Build omni-channel campaigns using paid, owned and earned tactics
• Build and analyze reports to measure campaign ROI and performance

Job description

Some of what you will do

Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.

Specifically, You Will

• Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth
• Develop differentiated value propositions and customer journeys for multiple SMB audience segments
• Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions
• Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio
• Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives
• Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.
• Provide recommendations on go-to-market strategy; acting as a strategic partner – not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.
• Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar.
• Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.
• Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
• Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.

Some Of What You Need

• Post-secondary education with a focus in Marketing, Business or Communications
• 8-10+ years prior experience in Marketing Strategy, Planning or Communications Role
• Experience leading complex go to market initiatives across multiple channels and stakeholder groups
• Excellent executive communication presentation and storytelling skills
• Proven ability to navigate ambiguity and lead through organization change and transformation
• Strong financial and analytical mindset with experience using data to drive decision making
• Ability to balance strategic thinking while executing highly detailed initiatives
• Great collaboration skills and attention to detail

Physical Demands/working Conditions

Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some Of What You Will Get

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more...

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About Us

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.