Associate Marketing Manager-Shopper Marketing

PepsiCo; Mississauga; Híbrido; CAD 75.000 - 123.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Inclusive culture

Sustainability goals

Supportive team

Hybrid work environment

Descripción de la vacante

PepsiCo Foods Canada (PFC) is seeking an Associate Marketing Manager- Shopper Marketing to drive omnichannel shopper growth. You will plan and execute shopper programs, partner with Brand, Customer teams and Retail partners, and lead programs for Quaker & Frito portfolios in a hybrid Mississauga setting.

You will join a collaborative team focused on growth, sustainability, and consumer-centric marketing. This role offers a dynamic environment with opportunities to influence strategy and outcomes

Formación

• Bachelor's Degree required.
• 2+ years of marketing experience.
• Ability to develop growth plans and link strategies to drive growth.
• Strong collaboration and cross-functional teamwork required.
• Analytical skills to leverage shopper insights.

Responsabilidades

• Build omni-channel strategic programs to drive growth with key customers.
• Lead execution of custom retail media plans and e-grocery strategies.
• Partner with PepsiCo Beverages Canada, US and Global Shopper teams for best practices and resources.
• Support marketing integration in planning processes (Discovery, Growth Summits).
• Manage Shopper marketing budget and ensure timely execution.

Conocimientos

Marketing experience

Analytical skills

Owner mindset

Collaboration

Results oriented

Educación

Bachelor's Degree

Herramientas

Nielsen tools

Descripción del empleo

Overview

Do you want the opportunity to work with an array of top brands in FMCPG? Is the shopper at the heart of everything you do? If so, this role will excite you!

Overview

Do you want the opportunity to work with an array of top brands in FMCPG? Is the shopper at the heart of everything you do? If so, this role will excite you!
As the Associate Marketing Manager- Shopper Marketing, you will play a pivotal role in unlocking growth by planning and executing PepsiCo Foods Canada (PFC) holistic omnichannel shopper strategy.
By closely partnering across Brand, Customer teams and Retail partners, you will get to work with strategic Large and Small Format customers, for both Quaker & Frito portfolios. Building strong relationships is integral to this role, so you’ve got to love people too! This is a key role within the Shopper marketing team and will give you exposure to many aspects of PFC.

What you can expect from us

• Competitive compensation and comprehensive benefits designed to fit your unique needs.
• A dynamic and inclusive culture that promotes you to bring your whole-self to work.
• Inspiring positive change for people and the planet with sustainability goals.
• A supportive team that will encourage and help develop your professional growth.
• Hybrid working environment, based out of our Mississauga office.

Total Compensation: $75,300 - $122,760

Responsibilities

• A change leader and influencer, this person will build omni-channel strategic programming to drive growth with our largest customers. They will help set the agenda and ensure strength of execution to deliver both short-term and long-term results.
• Develop account specific programs and lead execution of custom retail media plans & e-grocery strategies for key strategic retail partners.
• Partner and collaborate with PepsiCo Beverages Canada, US and Global Shopper teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
• Support marketing integration in business planning process (Discovery, Big Bets, Growth Summits).
• Management of Shopper marketing budget.

Qualifications

• Bachelor's Degree
• 2+ years marketing experience.
• Demonstrated ability to build growth plans through superior consumer marketing.
• Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
• Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
• Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
• Analytical skills- ability to leverage shopper insights and familiarity with Nielsen tools an asset.
• Ability to "Act as Owner" and handle ambiguity, multiple projects, and work efficiently under various timelines.

Careers to Smile About

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.