Sales Representative

Think Green Solutions; Cambridge; Hybrid; CAD 55,000 - 90,000; Full time

Job summary

Think Green Solutions in Cambridge, Ontario, is seeking a Sales Representative to drive revenue growth for OEM LED lighting products and retrofit solutions. You will develop new business, manage client accounts, and coordinate projects from needs assessment to installation and completion.

You will act as a trusted advisor, educate customers on products, build lasting relationships, and hit monthly and annual sales targets. This hybrid role requires travel within the territory.

Qualifications

• Proven sales experience in lighting, energy, construction, or related field.
• Strong prospecting, cold calling, and full sales-cycle skills.
• Ability to translate technical product information for customers.
• Excellent communication and negotiation abilities.
• Capable of managing multiple projects and priorities.
• Proficient with CRM systems and reporting tools.
• Valid driver's license and willingness to travel.

Responsibilities

• Develop and maintain knowledge of LED lighting products and markets.
• Educate customers about company offerings.
• Sell products and services with a focus on LED lighting.
• Coordinate and oversee project execution with installation teams.
• Identify new business opportunities via outbound calls and meetings.
• Manage sales pipeline and territory to meet targets.
• Prepare proposals and quotes; maintain CRM records.
• Report on sales activities and project status.
• Collaborate with internal teams to ensure timely delivery.
• Handle escalated customer issues and ensure resolution.

Skills

Sales experience

Prospecting & cold calling

Account management

CRM proficiency

Technical product knowledge

Communication skills

Project management

Interpersonal skills

Driving license

Willing to travel

Tools

CRM systems

Reporting tools

Job description

Company: Think Green Solutions
Reports To: Director of Sales

Hybrid field role | Cambridge, ON, Canada

About Think Green Solutions

Think Green Solutions is a leading Ontario-based manufacturer, supplier, and installer of industrial and commercial LED lighting solutions. We partner with enterprise and multi-location customers to deliver high-quality, energy-efficient lighting projects—from product design and sourcing through logistics, installation, and post-installation support.

Role Overview

The Sales Representative is responsible for driving revenue growth, new business development, and customer expansion through the sale of Think Green Solutions' OEM LED lighting products, energy-efficient retrofit solutions, and related services.

This role combines business development, consultative selling, account management, and project coordination. The Sales Rep serves as a trusted advisor to customers, leveraging Think Green Solutions' OEM product expertise to understand customer requirements and develop customized lighting solutions that deliver measurable financial and operational value.

The Sales Executive is responsible for managing the customer relationship throughout the complete sales and project lifecycle—from prospecting and needs assessment through proposal, sale, project execution, and completion—ensuring a professional, seamless, and customer-focused experience at every stage.

Responsibilities

• Develop and maintain effective knowledge of the Company's products — primarily LED lighting solutions — including their installation, uses, applicable markets, and industry trends.
• Attend courses, training, and meetings as required by the Company to stay current on product and industry developments.
• Educate prospective and existing customers on the Company and its product offerings.
• Sell the Company's products and services, with a primary focus on LED lighting products.
• Oversee and coordinate the successful completion of customer projects, working closely with installation and project teams.
• Identify new business opportunities through outbound calls, cold calling, virtual meetings, and other prospecting activities.
• Build and maintain strong customer relationships to support account retention and repeat business.
• Manage individual sales pipeline and territory coverage to meet or exceed monthly and annual sales targets.
• Prepare accurate proposals and quotes and maintain up-to-date records of sales activity in the Company's CRM.
• Advise and report to the Company on sales activities, project status, and customer feedback in relation to the fulfillment of assigned duties.
• Collaborate with internal teams (project management, installation, and operations) to ensure smooth order processing and accurate delivery timelines.
• Assist with escalated customer issues and ensure prompt, effective resolution.
• Ensure compliance with Company policies, sales procedures, and reporting standards.
• Perform additional duties and responsibilities as assigned by senior leadership.

Success in the Role

Success in this position is measured not only by sales and revenue growth, but also by the ability to develop lasting customer relationships, identify high-value opportunities, and ensure projects are executed successfully.

The Sales Representative is expected to demonstrate a high degree of ownership, professionalism, accountability, initiative, and commercial acumen, while working collaboratively with the broader Think Green Solutions team.

Ultimately, this role is responsible for helping Think Green Solutions expand its customer base, increase market presence, grow revenue, and deliver exceptional value through industry-leading OEM lighting solutions.

Qualifications and experience

• Proven experience in sales, preferably in lighting, energy solutions, construction, or a related technical/project-based field.
• Strong understanding of prospecting, cold calling, account management, and the full sales cycle.
• Ability to learn and clearly communicate technical product information to customers.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to manage multiple projects and priorities simultaneously.
• Proficiency with CRM systems and reporting tools.
• Positive attitude, strong work ethic, and a results-oriented mindset.
• Valid driving license and ability to travel within the assigned territory as required.

Key Attributes

• Consultative seller with hands-on project management ability
• Customer-focused with strong problem-solving skills
• Organized, detail-oriented, and able to manage competing priorities
• Self-motivated with a passion for winning and continuous improvement
• Comfortable working in a hybrid environment (remote and in-person)

• Competitive compensation commensurate with experience

Although we appreciate all applications, only those who are selected for screening will be contacted. Ontario employment standards apply.