Digital Marketing and Retail Sales Specialist

LEDVANCE; Mississauga; Sur place; CAD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Employee referral program

Résumé du poste

LEDVANCE Canada seeks a Digital Marketing and Retail Sales Specialist to drive the end-to-end marketing and digital experience for both commercial and retail channels. You will optimize LEDVANCE's online presence and lead campaigns across B2B and B2C segments from Mississauga, with on-site collaboration and travel as needed.

You will manage digital assets, coordinate content with internal teams, and leverage AI-powered design tools to scale brand impact while maintaining quality.

Qualifications

• Bachelor's degree required with 5-7 years in digital marketing or related field.
• MBA a plus for leadership in marketing strategy and analytics.

Responsabilités

• Oversee end-to-end digital marketing and online presence for LEDVANCE Canada across B2B and B2C.
• Coordinate content updates with sales, product, and marketing teams; optimize website content.
• Plan and report on email campaigns using Salesforce Marketing Cloud or similar platforms; track KPI performance.
• Create and manage digital assets (graphics, banners, promotional materials) with AI-assisted design tools.
• Manage relationships with external agencies and educate sales on digital solutions.

Connaissances

Digital marketing

B2B marketing

Content management

Communication

Brand management

Graphic design

AI-assisted design

Campaign analysis

Cross-functional collaboration

Formation

Bachelor's degree

MBA a plus

Outils

Adobe Creative Suite

Salesforce Marketing Cloud

AI design tools

Description du poste

POSITION SUMMARY

The Digital Marketing and Retail Sales Specialist is responsible for the end-to-end marketing and digital experience from the customer's point of view. This role oversees all marketing efforts across both our commercial and retail business. The position leads marketing of LEDVANCE Canada with a focus on the development, administration, and optimization of LEDVANCE's online presence, driving customer engagement, brand visibility, and measurable sales outcomes across our B2B and B2C channels. This position will also have some account management in our retail channel.

WHAT YOU'LL DO

Web experience and digital presence

• Support the customer-facing web experience across LEDVANCE’s digital properties by coordinating content updates and assisting with new content implementation in partnership with internal departments
• Maintain accurate and compelling website content by working with sales, product, and marketing teams to gather updates, assets, and approvals
• Assist with planning, building, testing, and reporting on email marketing campaigns using Salesforce Marketing Cloud or similar platforms, including list preparation, segmentation, personalization, and campaign performance tracking
• Monitor digital performance data, prepare reports, and identify insights to support campaign improvements and KPI tracking

Creative and agency management

• Create and oversee digital assets including graphics, banners, and promotional materials; leverage AI-powered design and copy tools to increase speed and scale without sacrificing brand quality
• Manage relationships with external agencies (creative, media, digital), setting clear briefs, timelines, and performance expectations
• Communicate and educate sales personnel on digital solutions, tools, and capabilities available to support channel partners in wholesale and retail environments
• Partner cross-functionally with sales, product, and trade marketing teams to align digital activity with broader business objectives

Retail Account management

• Develop, execute, and deliver business plans to achieve their target.
• Collaborate with marketing to develop and implement sales and marketing programs for our channel sales business.
• Provide pricing/proposals for projects for retrofit or new business.
• Develop and maintain relationships with existing customers.
• Schedule regular review meetings with clients to exceed mutual targets & expectations.

WHAT YOU BRING

• 5-7 years of progressive digital marketing experience, ideally within a B2B, manufacturing, or consumer products environment
• Support the customer-facing web experience across LEDVANCE’s digital properties by coordinating content updates and assisting with new content implementation in partnership with internal departments
• Create and update digital assets including graphics, banners, email visuals, landing page content, and promotional materials while ensuring brand consistency
• Will have account management for a selected list of customers in the retail channel
• Proficiency in graphic design tools (Adobe Creative Suite or equivalent), with comfort using AI-assisted design tools
• Support sales personnel by preparing digital tools, campaign assets, product content, and communication materials for wholesale and retail channel partners
• Strong communication skills with the ability to present digital strategy and results to senior leadership and cross-functional teams
• A test-and-learn mindset; comfortable experimenting with AI-driven approaches, measuring results, and scaling what works

EDUCATION AND EXPERIENCE

• Bachelor's degree required with a minimum of 5-7 years of related digital marketing experience. MBA a plus.
• Preferred experience in the lighting, electrical, or broader building materials industry. Familiarity with electrical distribution networks, big-box retail programs, or eCommerce marketplace management (Amazon, etc.) is a strong plus.

ADDITIONAL INFORMATION:

• Position location is Mississauga, ON with a minimum of 3 on-site days weekly
• Compensation: $70-100k
• Travel is anticipated to be 10%.
• Position is eligible for employee referral program.
• Relocation and/or work sponsorship are not available with this position.