Sales Operations Lead, Rentals & Used Equipment

Federal Signal Corporation; Barrie; On-site; CAD 63,000 - 75,000; Full time

Benefits offered by this job

Annual bonus opportunity

Group benefits (Health, Dental, Life,

Travel coverage and extended vacation

Job summary

Joe Johnson Equipment (JJE) in Barrie, Ontario, is seeking a Sales Lead for Rentals & Used Equipment – Sales Operations to optimize pricing, quoting, forecasting, CRM management, and reporting across the full sales cycle. You will work closely with Sales Managers, Dealer Partners, Service, Logistics, and Finance to ensure a smooth quotation through delivery and commission processing.

The role emphasizes cross-functional coordination, process improvements, and strong analytical capabilities to

Qualifications

• 3-5 years’ progressive experience in sales operation, inside sales, equipment sales support or a related field.
• Demonstrated experience supporting sales processes, pricing, quoting, forecasting, and customer relationship management.
• Experience working with heavy equipment, construction equipment, or rental industries is advantageous.
• Strong commercial and operational business acumen.
• Strong proficiency with CRM systems, Microsoft Excel, and reporting tools.
• Ability to prioritize multiple projects and stakeholders in a fast-paced environment.
• Strong analytical and problem-solving capabilities.
• Proven ability to influence outcomes through collaboration and relationship management.
• Exceptional attention to detail and organizational skills.
• Ability to maintain confidentiality when handling customer, employee, pricing, commission, and business information.

Responsibilities

• Support and optimize the end-to-end sales process for Rentals & Used Equipment.
• Develop, maintain, and improve sales workflows, procedures, and operational best practices.
• Ensure sales opportunities, customer information, and supporting documentation are accurately maintained within the CRM system.
• Monitor sales processes and recommend improvements to enhance efficiency, accuracy, and customer responsiveness.
• Prepare and manage quotations for Regional Sales Managers, Dealer Partners, and Factory Direct sales representatives.
• Maintain pricing tools, costing models, quote templates, and sales support materials.
• Support pricing decisions and discount approvals in accordance with company guidelines.
• Assist with large bids, tenders, and strategic sales opportunities.
• Support sales forecasting activities and annual sales planning processes.
• Analyze sales activity, pipeline data, inventory trends, and business performance metrics.
• Prepare reports, dashboards, and presentations for management and leadership teams.
• Provide insights and recommendations to support business decisions and sales growth initiatives.
• Act as a liaison between Sales, Service, Logistics, Finance and Operations to ensure seamless customer experience.
• Coordinate equipment availability, freight requirements, and delivery activities.
• Support warranty registration and transfer activities.
• Work closely with internal stakeholders to resolve customer and operational issues.
• Partner with the Used Equipment Coordinator to maintain inventory listings on company platforms.
• Support inventory promotion initiatives and sales campaigns.
• Assist in monitoring inventory movement and utilization metrics.
• Support Regional Sales Managers with opportunity management, customer follow-up, and sales planning activities.
• Promote CRM utilization and sales process discipline.
• Assist with commission calculations and administration.
• Participate in sales meetings and continuous improvement initiatives.

Skills

CRM proficiency

Excel & reporting

Analytical thinking

Cross-functional collaboration

Attention to detail

Communication skills

Time management

Confidentiality

Education

Business Diploma or Certificate

Tools

CRM systems

Job description

Joe Johnson Equipment (JJE) in Barrie, Ontario, is seeking a Sales Lead for Rentals & Used Equipment – Sales Operations to optimize pricing, quoting, forecasting, CRM management, and reporting across the full sales cycle. You will work closely with Sales Managers, Dealer Partners, Service, Logistics, and Finance to ensure a smooth quotation through delivery and commission processing.

The role emphasizes cross-functional coordination, process improvements, and strong analytical capabilities to