Sales Lead, Rentals & Used Equipment- Sales Operations

Federal Signal Corporation; Barrie; On-site; CAD 63,000 - 75,000; Full time

Benefits offered by this job

Annual bonus opportunity

Group benefits (Health, Dental, Life,

Travel coverage and extended vacation

Job summary

Joe Johnson Equipment (JJE) in Barrie, Ontario, is seeking a Sales Lead for Rentals & Used Equipment – Sales Operations to optimize pricing, quoting, forecasting, CRM management, and reporting across the full sales cycle. You will work closely with Sales Managers, Dealer Partners, Service, Logistics, and Finance to ensure a smooth quotation through delivery and commission processing.

The role emphasizes cross-functional coordination, process improvements, and strong analytical capabilities to

Qualifications

• 3-5 years’ progressive experience in sales operation, inside sales, equipment sales support or a related field.
• Demonstrated experience supporting sales processes, pricing, quoting, forecasting, and customer relationship management.
• Experience working with heavy equipment, construction equipment, or rental industries is advantageous.
• Strong commercial and operational business acumen.
• Strong proficiency with CRM systems, Microsoft Excel, and reporting tools.
• Ability to prioritize multiple projects and stakeholders in a fast-paced environment.
• Strong analytical and problem-solving capabilities.
• Proven ability to influence outcomes through collaboration and relationship management.
• Exceptional attention to detail and organizational skills.
• Ability to maintain confidentiality when handling customer, employee, pricing, commission, and business information.

Responsibilities

• Support and optimize the end-to-end sales process for Rentals & Used Equipment.
• Develop, maintain, and improve sales workflows, procedures, and operational best practices.
• Ensure sales opportunities, customer information, and supporting documentation are accurately maintained within the CRM system.
• Monitor sales processes and recommend improvements to enhance efficiency, accuracy, and customer responsiveness.
• Prepare and manage quotations for Regional Sales Managers, Dealer Partners, and Factory Direct sales representatives.
• Maintain pricing tools, costing models, quote templates, and sales support materials.
• Support pricing decisions and discount approvals in accordance with company guidelines.
• Assist with large bids, tenders, and strategic sales opportunities.
• Support sales forecasting activities and annual sales planning processes.
• Analyze sales activity, pipeline data, inventory trends, and business performance metrics.
• Prepare reports, dashboards, and presentations for management and leadership teams.
• Provide insights and recommendations to support business decisions and sales growth initiatives.
• Act as a liaison between Sales, Service, Logistics, Finance and Operations to ensure seamless customer experience.
• Coordinate equipment availability, freight requirements, and delivery activities.
• Support warranty registration and transfer activities.
• Work closely with internal stakeholders to resolve customer and operational issues.
• Partner with the Used Equipment Coordinator to maintain inventory listings on company platforms.
• Support inventory promotion initiatives and sales campaigns.
• Assist in monitoring inventory movement and utilization metrics.
• Support Regional Sales Managers with opportunity management, customer follow-up, and sales planning activities.
• Promote CRM utilization and sales process discipline.
• Assist with commission calculations and administration.
• Participate in sales meetings and continuous improvement initiatives.

Skills

CRM proficiency

Excel & reporting

Analytical thinking

Cross-functional collaboration

Attention to detail

Communication skills

Time management

Confidentiality

Education

Business Diploma or Certificate

Tools

CRM systems

Job description

Barrie, Ontario

About The Role

The Sales Lead, Rentals & Used Equipment – Sales Operations supports and optimizes the full sales cycle for Rental and Used Equipment. The role focuses on pricing, quoting, forecasting, CRM management, reporting, and sales process coordination, while partnering with Sales Managers, Dealer Partners, Service, Logistics, and external stakeholders. Acting as a key cross-functional liaison, this position helps ensure a smooth and efficient sales process from quotation through delivery and commission processing, supporting the efficient execution of sales activities and achieving sales and profitability goals.

What You’ll Do

Sales Operations & Process Management

• Support and optimize the end-to-end sales process for Rentals & Used Equipment.
• Develop, maintain, and improve sales workflows, procedures, and operational best practices.
• Ensure sales opportunities, customer information, and supporting documentation are accurately maintained within the CRM system.
• Monitor sales processes and recommend improvements to enhance efficiency, accuracy, and customer responsiveness.

Pricing, Quoting & Commercial Support

• Prepare and manage quotations for Regional Sales Managers, Dealer Partners, and Factory Direct sales representatives.
• Maintain pricing tools, costing models, quote templates, and sales support materials.
• Support pricing decisions and discount approvals in accordance with company guidelines.
• Assist with large bids, tenders, and strategic sales opportunities.

Forecasting, Reporting & Analytics

• Support sales forecasting activities and annual sales planning processes.
• Analyze sales activity, pipeline data, inventory trends, and business performance metrics.
• Prepare reports, dashboards, and presentations for management and leadership teams.
• Provide insights and recommendations to support business decisions and sales growth initiatives.

Customer & Cross-Functional Coordination

• Act as a liaison between Sales, Service, Logistics, Finance, and Operations to ensure seamless customer experience.
• Coordinate equipment availability, freight requirements, and delivery activities.
• Support warranty registration and transfer activities.
• Work closely with internal stakeholders to resolve customer and operational issues.

Rentals & Used Equipment Portfolio Support

• Partner with the Used Equipment Coordinator to maintain Used Equipment and Rental inventory listings on company platforms.
• Support inventory promotion initiatives and sales campaigns.
• Assist in monitoring inventory movement and utilization metrics.

Sales Effectiveness Support

• Support Regional Sales Managers with opportunity management, customer follow-up, and sales planning activities.
• Promote CRM utilization and sales process discipline.
• Assist with commission calculations and administration.
• Participate in sales meetings and continuous improvement initiatives.

Total Rewards

• Competitive annual salary of $62,500 -$75,000. Individual compensation will be based on experience, education, and qualifications.
• Annual Bonus Opportunity
• Annual Performance Review with Increase Opportunity
• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Vacation & Paid Personal days
• Employer Matching Retirement Savings Plan

Position Details

• Location: Barrie, Ontario
• Status: Full-time, Permanent
• Position Type: Salaried position
• Schedule - Monday-Friday - occasional extended hours may be required to meet operational needs.
• Vacancy Type: Existing Vacancy
• Travel: Approximately 0%-2% (within Canada & US)

What You Bring

• 3- 5 years’ progressive experience in sales operation, inside sales, equipment sales support or a related field
• Demonstrated experience supporting sales processes, pricing, quoting, forecasting, and customer relationship management.
• Experience working in heavy equipment, construction equipment, industrial equipment, rental, or related industries is considered an asset
• Strong commercial and operational business acumen.
• Strong proficiency with CRM systems, Microsoft Excel, and reporting tools.
• Ability to prioritize multiple projects and stakeholders in a fast-paced environment.
• Strong analytical and problem-solving capabilities.
• Proven ability to influence outcomes through collaboration and relationship management.
• Exceptional attention to detail and organizational skills.
• Ability to maintain confidentiality when handling customer, employee, pricing, commission, and business information.

Additional Requirements

• Business Diploma or Certificate preferred
• Valid Class G driver’s license and a driving record that is satisfactory to the Company, as a requirement of the position
• Successful completion of any job-related background checks, reference checks, and verification processes required for the position, in accordance with applicable laws.

Work Environment

• Office environment

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Accommodation is available upon request throughout the recruitment and selection process in accordance with applicable human rights and accessibility legislation.