Sales Director

Société Laurentide inc.; Quebec; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

On-site gym

Employee discount program

Group insurance & RRSP with employer

Job summary

Société Laurentide inc. is seeking a Sales Manager to lead the Paint division, shape commercial strategies, and drive growth across markets.

The role focuses on developing new business, managing a high-performing team, and building strong client relationships to meet ambitious sales targets. The successful candidate will possess a degree in sales or management, proven leadership in sales, and bilingual communication skills.

Qualifications

• Degree in sales, management, or a related field.
• Significant experience in sales team management—ideally in paint industry or related sector.
• Excellent leadership, communication, and negotiation skills (bilingual).
• Ability to work strategically while managing day-to-day sales operations.
• Geographic mobility to oversee activities in various markets.
• Strong knowledge of sales techniques and business development strategies.

Responsibilities

• Define and execute commercial strategies to meet and exceed sales objectives for the Paint division.
• Support market development outside Quebec.
• Lead, train, and coach the sales team for optimal performance.
• Identify new business opportunities and develop new clients.
• Maintain strong relationships with existing customers.
• Acquire in-depth knowledge of paint product lines to support the sales team and advise customers.

Skills

Leadership

Communication

Negotiation

Bilingual (English/French)

Sales management

Market expansion

Client relationship management

Education

Bachelor’s degree in sales/management or related field

Job description

If you have strong experience in sales management, an in-depth knowledge of paint products, and a desire to contribute to a growing company’s strategic development, this opportunity is made for you!

• Competitive compensation
• A stimulating work environment that encourages initiative and innovation
• Free on-site gym
• Employee discount program
• Group insurance and group RRSP with employer contribution

Key Responsibilities

Define and execute effective commercial strategies to meet—and exceed—the sales objectives for the Paint division.

Support the development of markets outside Quebec.

Team Management

Lead, train, and coach the sales team to ensure optimal performance.

Market Expansion & Prospection

Identify new business opportunities and develop new clients.

Maintain strong relationships with existing customers.

Product Expertise

Acquire an in-depth understanding of our paint product lines to support the sales team and provide outstanding customer service.

Work closely with the marketing and production departments to align sales strategies with the company’s overall goals.

Performance Tracking

Analyze sales results, adjust strategies as needed, and prepare performance reports for management.

Qualifications

• Degree in sales, management, or a related field
• Significant experience in sales team management—ideally in the paint industry or a related sector
• Excellent leadership, communication, and negotiation skills (bilingualism required)
• Ability to work strategically while managing day-to-day sales operations
• Geographic mobility to oversee activities in various markets
• Strong knowledge of sales techniques and business development strategies