Sales Development Representative (SDR)

easy-outsource; Canada; Remote; CAD 45,000 - 65,000; Full time

Job summary

easy-outsource is seeking a motivated Sales Development Representative (SDR) to join our remote sales team in Canada. This role focuses on outbound prospecting, qualifying leads, and booking meetings for the Account Executives.

Ideal candidates have 2–3 years in sales development, excel at email outreach and cold calling, and thrive on targets and KPIs. Remote setup, EST schedule, full-time employment.

Qualifications

• 2–3 years in SDR/BD/lead generation or outbound sales.
• Proven outbound cold calling experience.
• Proven email outreach and prospecting campaigns.
• Strong communication and interpersonal skills.
• Experience with CRMs (HubSpot, Salesforce, Zoho, Pipedrive).
• Fluent written and spoken English; comfortable with remote work.

Responsibilities

• Conduct outbound cold calls to prospective clients and decision-makers.
• Execute personalized email outreach to generate new opportunities.
• Research companies and decision-makers to identify qualified prospects.
• Generate and qualify leads through outbound prospecting.
• Engage prospects via phone, email, LinkedIn, and other channels.
• Schedule qualified meetings for Account Executives or Business Development Managers.
• Maintain accurate prospect information in the CRM and track activity.
• Meet or exceed daily, weekly, monthly KPIs and targets.
• Collaborate with sales team to improve prospecting strategies.

Skills

Outbound calling

Email outreach

Lead generation

Prospecting

CRM familiarity

Tools

HubSpot

Salesforce

Zoho

Pipedrive

Job description

We are looking for a motivated and results-driven Sales Development Representative (SDR) to join our growing sales team. The ideal candidate has 2–3 years of experience in sales development, lead generation, business development, or outbound sales and is confident with both email outreach and outbound cold calling.

You will be responsible for identifying potential prospects, initiating conversations, qualifying leads, and booking qualified meetings for the sales team. The right candidate should be comfortable working with targets, conducting high-volume outreach, and building relationships with prospective clients.

Key Responsibilities

• Conduct outbound cold calls to prospective clients and decision-makers.
• Execute personalized email outreach campaigns to generate new sales opportunities.
• Research companies, industries, and key decision-makers to identify qualified prospects.
• Generate and qualify leads through outbound prospecting.
• Engage prospects through phone, email, LinkedIn, and other appropriate channels.
• Schedule qualified appointments and sales meetings for Account Executives or Business Development Managers.
• Follow up consistently with prospects who have shown interest or require additional nurturing.
• Maintain accurate and updated prospect information in the CRM.
• Track daily outreach activities, conversations, appointments, and results.
• Meet or exceed assigned daily, weekly, and monthly KPIs and sales targets.
• Collaborate with the sales team to improve prospecting strategies and conversion rates.
• Stay informed about target industries, prospects, competitors, and relevant market trends.
• Continuously test and improve email messaging, call scripts, and outreach strategies.

Qualifications

• 2–3 years of experience in Sales Development, Business Development, Lead Generation, Inside Sales, Appointment Setting, or a similar role.
• Proven experience conducting outbound cold calls.
• Proven experience with email outreach and prospecting campaigns.
• Strong communication and interpersonal skills.
• Confident speaking with business owners, executives, and decision-makers.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar tools is an advantage.
• Strong research and prospecting skills.
• Ability to handle rejection and maintain a positive, persistent approach.
• Highly organized and able to manage multiple prospects and follow-ups.
• Comfortable working with sales targets and performance-based KPIs.
• Strong written and spoken English.
• Ability to work independently while collaborating effectively with a remote sales team.

Preferred Skills

• LinkedIn prospecting and social selling
• Cold calling and lead qualification
• Appointment setting
• CRM management
• Lead research and list building
• Sales automation and outreach tools
• Experience selling services, SaaS, staffing, outsourcing, or other business solutions

Key Performance Indicators (KPIs)

The SDR will be measured based on:

• Number of outbound calls completed
• Number of emails sent
• Qualified leads generated
• Positive responses and conversations
• Qualified appointments booked
• Show-up rate for booked meetings
• Lead-to-meeting conversion rate
• Pipeline opportunities generated
• Overall achievement of assigned sales targets

What We’re Looking For

We are looking for someone who is proactive, persistent, coachable, and hungry for results. You should enjoy reaching out to new people, starting conversations, overcoming objections, and turning cold prospects into qualified sales opportunities.

If you are confident on the phone, comfortable with email outreach, and motivated by hitting sales targets, we'd love to hear from you.

Experience: 2–3+ years

Work Setup: Remote

Employment Type: Full-Time

Schedule: EST

Equipment: Own computer and reliable internet connection required