Sales Development Representative

BrickRed Systems LLC; Vancouver; On-site; CAD 42,000 - 66,000; Full time

Job summary

Brickred Systems is seeking a motivated SDR to identify potential customers, generate qualified leads, and build a robust sales pipeline. You will engage decision-makers via email, phone, and LinkedIn, and collaborate with Account Executives to set up product demonstrations.

The role emphasizes outbound prospecting, market research, and consistent achievement of monthly and quarterly targets in a fast-paced environment.

Qualifications

• 1–3 years in sales development or similar roles.
• Proven ability to research target accounts and engage stakeholders.
• Strong verbal and written communication skills.
• Experience with cold calling, emails, and LinkedIn outreach.
• Familiarity with CRM platforms like Salesforce or HubSpot.

Responsibilities

• Lead Generation: identify, research, and qualify prospective customers.
• Outbound Outreach: cold calls, personalized emails, LinkedIn.
• Lead Qualification: assess needs and buying intent.
• Meeting Booking: schedule product demos for Account Executives.
• Pipeline Development: maintain a steady stream of opportunities.
• CRM Management: log interactions and follower up in Salesforce or HubSpot.
• Market Research: study target accounts, industries, and competitors.
• Sales Collaboration: work with marketing and business development.
• Performance Tracking: monitor activity and KPIs.
• Continuous Improvement: refine outreach messaging.

Skills

Sales development

Verbal communication

Written communication

Cold calling

Email campaigns

LinkedIn outreach

Prospect research

CRM proficiency

Organization

Self-motivation

Tools

Salesforce

HubSpot

Job description

About the Role

We are seeking a motivated and results-driven Sales Development Representative (SDR) to support our sales team by identifying potential customers, generating qualified leads, and building a strong sales pipeline. The ideal candidate is confident in outreach, skilled at researching prospects, and comfortable engaging with decision-makers through email, phone calls, and LinkedIn. This role is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and is motivated by achieving measurable sales targets.

Key Responsibilities

• Lead Generation: Identify, research, and qualify prospective customers through outbound prospecting, inbound inquiries, online research, and industry databases.
• Outbound Outreach: Engage prospects through cold calling, personalized emails, LinkedIn outreach, and other relevant channels.
• Lead Qualification: Understand prospects’ business needs, challenges, and buying intent to determine their suitability for the company's products or services.
• Meeting Booking: Schedule qualified meetings and product demonstrations for Account Executives and the sales team.
• Pipeline Development: Maintain a consistent pipeline of potential customers and support the achievement of monthly and quarterly targets.
• CRM Management: Accurately record prospect interactions, lead status, follow-ups, and sales activities in CRM platforms such as Salesforce or HubSpot.
• Market Research: Research target accounts, industries, competitors, and key decision-makers to develop effective prospecting strategies.
• Sales Collaboration: Work closely with Account Executives, Marketing, and Business Development teams to improve lead quality and conversion rates.
• Performance Tracking: Monitor outreach activity, response rates, meetings booked, and qualified opportunities to meet individual and team KPIs.
• Continuous Improvement: Apply feedback, refine outreach messaging, and adopt effective sales prospecting techniques.

Required Qualifications

• 1–3 years of experience in sales development, lead generation, inside sales, business development, or a similar role.
• Strong verbal and written communication skills.
• Experience with cold calling, email campaigns, LinkedIn outreach, or other prospecting methods.
• Ability to research target accounts and engage business stakeholders effectively.
• Familiarity with CRM platforms such as Salesforce, HubSpot, or similar tools.
• Strong organizational skills with the ability to manage multiple prospects and follow‑up activities.
• A proactive, resilient, and target‑oriented mindset.
• Ability to work independently while contributing to a collaborative sales team.

About Brickred Systems:

Brickred Systems is a global leader in next‑generation technology, consulting, and business process service companies. We enable clients to navigate their digital transformation. Brickred Systems delivers a range of consulting services to our clients across multiple industries around the world. Our practices employ highly skilled and experienced individuals with a client‑centric passion for innovation and delivery excellence.

With ISO 27001 and ISO 9001 certification and over a decade of experience in managing the systems and workings of global enterprises, we harness the power of cognitive computing hyper‑automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. Our always‑on learning agenda drives their continuous improvement through building and transferring digital skills, expertise and ideas from our innovation ecosystem