Sales Development Representative (Cold Calling & Email Outreach)

Codentrel; Toronto; Remote; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Remote flexibility

Cutting-edge SaaS products

Growth-oriented environment

Job summary

Codentrel Inc. is seeking a proactive Sales Development Representative (SDR) to generate new business opportunities through cold calling and email outreach. We are hiring internationally (North America preferred), offering remote flexibility and opportunities to work with cutting-edge SaaS products.

Ideal candidates will identify potential corporate clients, initiate contact, and set up qualified meetings for the sales team, while maintaining CRM records and meeting weekly outreach targets.

Qualifications

• Proven experience in cold calling / outbound sales (B2B preferred).
• Strong communication skills with ability to articulate value propositions.
• Experience with CRM tools (HubSpot, Salesforce).
• Self-driven with strong organizational skills.

Responsibilities

• Conduct cold calls to corporate organizations and decision-makers.
• Execute targeted email campaigns to generate leads.
• Identify and qualify potential clients (B2B).
• Build and maintain a pipeline of prospects.
• Schedule meetings/demos for the senior sales team.
• Maintain accurate records in CRM systems.
• Follow up consistently with leads.
• Achieve weekly and monthly outreach targets.

Skills

Lead generation

Cold outreach

Negotiation & persuasion

Time management

Sales pipeline management

Tools

HubSpot

Salesforce

Job description

About Codentrel

• Clock-In / Clock-Out systems
• HR systems
• Payroll
• CRM
• Business intelligence platforms

Codentrel Inc.

is a technology-driven company offering smart solutions including:

• Clock-In / Clock-Out systems
• HR systems
• Payroll
• CRM
• AI automation
• Business intelligence platforms

These solutions are designed for corporate clients.

Job Overview

We are looking for a proactive and results-driven Sales Development Representative (SDR) to generate new business opportunities through cold calling and email outreach.

We are hiring internationally (North America preferred)!

The Ideal Candidate Will

• Identify potential corporate clients
• Initiate contact
• Set up qualified meetings for the sales team

Key Responsibilities

• Conduct cold calls to corporate organizations and decision-makers
• Execute targeted email campaigns to generate leadsIdentify and qualify potential clients (B2B)
• Build and maintain a pipeline of prospects
• Schedule meetings/demos for the senior sales team
• Maintain accurate records in CRM systems
• Follow up consistently with leads
• Achieve weekly and monthly outreach targets

Requirements

• Proven experience in cold calling / outbound sales (B2B preferred)
• Strong communication skills
• Experience with CRM tools (e.g., HubSpot, Salesforce)
• Ability to handle rejection and stay motivated
• Self-driven with strong organizational skills
• Basic understanding of SaaS / software solutions (preferred)

Key Skills

• Lead generation
• Cold outreach (calls + emails)
• Negotiation & persuasion
• Time management
• Sales pipeline management

KPIs / Performance Metrics

• Number of calls per day
• Emails sent & response rate
• Qualified leads generated
• Meetings booked
• Conversion rate

Compensation

• Commission and future base salary
• Performance-based incentives
• Bonus for exceeding targets

Why Join Codentrel?

• Opportunity to work with cutting-edge SaaS products
• Growth-oriented environment
• Competitive earnings potential
• Remote flexibility