Sales Development Representative

Adstruct Digital; Canada; Remote; CAD 50,000 - 70,000; Full time

Job summary

Adstruct Digital in Canada is seeking a Sales Development Representative (SDR) to generate and qualify new business opportunities for clients and the internal sales team. This full-time remote role involves researching prospects, outbound calls, emails, and social outreach to understand needs and fit, plus scheduling and confirming appointments.

You will maintain CRM records, provide timely follow-up, and collaborate with marketing to improve messaging and campaigns while meeting activity and

Qualifications

• Outbound outreach and consultative conversations.
• Prospecting and nurturing early-stage leads.
• Clear written and verbal communication; active listening.
• Familiarity with CRM tools and basic digital marketing concepts.
• Ability to work remotely and meet targets.

Responsibilities

• Identify prospects and conduct outbound calls, emails, and social outreach.
• Schedule and confirm appointments; maintain CRM records.
• Move qualified prospects into the sales pipeline.
• Collaborate with marketing and account teams to optimize campaigns.
• Meet activity and conversion targets while providing professional experience.

Skills

Inside sales

Lead generation

Business development

Communication skills

CRM proficiency

Time management

Tools

CRM tools

Digital marketing concepts

Job description

Adstruct Digital is a marketing and sales enablement partner for contractors, home builders, and remodelers, helping them attract qualified prospects and build a reliable pipeline of project opportunities. The company connects marketing with sales through targeted Google and Facebook advertising, lead qualification, appointment setting, CRM systems, and automated follow-up. Adstruct Digital focuses on helping businesses respond faster, nurture prospects, and track opportunities from first contact through the sales process. Each strategy is tailored to the client’s market, services, and ideal projects, allowing them to focus on delivering excellent work while Adstruct Digital supports growth. For more information, visit www.adstructdigital.com.

Role Description

The Sales Development Representative (SDR) is a full-time, remote role responsible for generating and qualifying new business opportunities for Adstruct Digital’s clients and internal sales team. On a day-to-day basis, the SDR will research and identify potential prospects, conduct outbound calls, emails, and social outreach, and engage leads to understand their needs and fit. The role includes scheduling and confirming appointments, maintaining accurate records in CRM systems, and ensuring timely follow-up to move qualified prospects into the sales pipeline. The SDR will collaborate closely with marketing and account teams to provide feedback on lead quality, improve messaging, and help optimize campaigns. This role also involves meeting activity and conversion targets while delivering a professional, consultative experience to prospective customers.

Qualifications

• Candidates should possess Inside Sales and Sales skills, with experience handling outbound outreach and consultative conversations.
• Candidates should possess Lead Generation and Business Development skills, including prospecting, qualifying opportunities, and nurturing early-stage leads.
• Candidates should possess strong Communication skills, including clear written and verbal communication and active listening.
• Experience working in or with CRM tools and basic familiarity with digital marketing concepts (e.g., online advertising, lead funnels) is beneficial.
• Ability to work independently in a remote environment, manage time effectively, and meet activity and performance targets.
• Prior experience in B2B sales, marketing services, or home improvement/construction industries is an advantage but not required.
• High level of professionalism, resilience in handling rejection, and commitment to ethical, non-discriminatory customer interactions.