Sales Development Representative

Thentia; Canada; Remote; CAD 77,000 - 94,000; Full time

Benefits offered by this job

Base salary: $75,000 CAD

Quarterly bonus: $5,000 CAD

Job summary

Thentia is seeking a Sales Development Representative (SDR) to fuel our new business pipeline. You will research target markets, initiate conversations via outbound outreach (email, phone, events, social), and respond to inbound inquiries to qualify opportunities.

You will collaborate with sales and marketing to shape lead-gen strategy and hand off qualified leads to Account Executives and Sales Directors. This role rewards a strong communicator who is curious, results-driven, and eager to

Qualifications

• Experience in government software or ability to learn new technology quickly.
• Capable of high-volume outbound calls and emails daily.
• Independent yet collaborative team member.
• Strong problem-solving in fast-paced environment.
• Willingness to travel 15–20% for conferences and meetings.

Responsibilities

• Research target markets, accounts, and industry trends to identify and prioritize new leads.
• Outbound outreach through calls, emails, social selling, and events to generate opportunities.
• Qualify interest and determine next steps with prospects.
• Respond to inbound inquiries and turn interest into meetings.
• Schedule and attend prospect meetings and coordinate follow-up with the sales team.
• Refine outbound strategy with senior sales/marketing teammates.
• Build product knowledge through training and conferences.
• Suggest new lead-generation channels and tactics in team meetings.

Skills

Communication skills

Self-motivation

Problem solving

Work ethic

Market research

Travel readiness

Tools

CRM

Pipedrive

Job description

Sales Development Representative

Reports to: CEO

Direct Reports: None

Travel: 15–20%

Description

As our Sales Development Representative (SDR), you’ll be the engine behind our new business pipeline. You’ll research and identify prospective clients, start conversations through targeted outbound outreach (email, phone, events, and social), and respond to inbound inquiries to qualify new opportunities. Working closely with our sales and marketing teams, you’ll help shape and execute lead-generation strategy and hand off well-qualified leads to our Account Executives and Sales Directors. This role is a great fit for a strong communicator who is curious, results-driven, and excited to become an expert in our product and the market we serve.

Responsibilities

• Research target markets, accounts, and industry trends to identify and prioritize new leads
• Run daily outbound outreach through calls, emails, social selling, and events to generate new opportunities
• Serve as the first point of contact for new business prospects, qualifying interest and determining the right next steps
• Respond promptly to inbound inquiries and turn interest into qualified meetings
• Schedule and attend prospect meetings, making introductions and coordinating follow-up with the sales team
• Partner with senior sales and marketing team members to refine outbound strategy and lead-generation campaigns
• Build deep product knowledge through training and conferences, including a working understanding of our communication infrastructure
• Bring fresh ideas for new lead-generation channels and tactics to every team meeting

Qualifications

• Excellent written and verbal communication skills, with confidence on the phone and in front of prospects
• Experience in the government software industry, or a proven ability to learn new technology quickly
• Comfortable making a high volume of outbound calls and emails every day
• Self-motivated and able to work independently while contributing as a collaborative team member
• Strong problem-solving skills and the ability to thrive in a fast-paced, competitive environment
• Skilled at using market research and a clear understanding of our brand to build rapport and tailor outreach
• Strong work ethic, genuine curiosity, and a commitment to continuous learning and improvement
• Ability to travel within the U.S. (15–20%) for conferences and prospect and client meetings

LinkedIn Skills

Customer Relationship Management (CRM), Lead Generation, Sales Pipeline Development, Sales Processes, Pipedrive, Government Relations, Sales Operations, Cold Calling, Government Procurement

Base Salary: $75,000

Quarterly Bonus: $5,000 per quarter