Retail Business Development Representative

Happy Global Inc.; Toronto; On-site; CAD 40,000 - 70,000; Full time

Job summary

Happy Global Inc. is seeking a proactive Retail Business Development Representative to expand our retail presence in the Greater Toronto Area. This field-based role involves identifying and onboarding new local retail partners, strengthening relationships, and driving product adoption and sales performance.

The ideal candidate thrives in a fast-moving environment, enjoys fieldwork, and can travel across the GTA regularly while delivering outstanding service and market insights to the team.

Qualifications

• Must possess fluent English with strong written and verbal communication.
• Excellent interpersonal and communication skills for relationship building and negotiation.
• Valid Ontario Driver's License (G2/G) with reliable driving record.
• Experience in field-based business development or sales is a plus.

Responsibilities

• Prospect and onboard new local retail stores; drive product adoption and increase reorder rates within the GTA.
• Regularly visit stores to gather market insights, monitor competition, and identify growth opportunities.
• Build and maintain relationships with store owners/managers; serve as the main contact to resolve issues and deliver service.
• Support on-demand requests and collaborate with cross-functional teams.
• Manage territory data and sales pipelines in the CRM; report market feedback to management.
• Assist in in-store promotions and events to boost product sales and suggest enhancements.
• Travel regularly across the Greater Toronto Area to maintain ongoing touchpoints with local retail clients.

Skills

Fluent English

Relationship building

Communication skills

Driving

Job description

Job Title: Retail Business Development Representative – Field Sales

Location: Toronto, ON

Work Arrangement: field-based, with regular travel across the Greater Toronto Area

Employment Type: Full-time / Part-time

ABOUT THE ROLE

We are looking for a proactive and relationship-driven Retail Business Development Representative to support the expansion of our retail presence across the Greater Toronto Area.

In this field-based role, you will indentify and onboard new retail partners, strengthen relationships with existing accounts, and help stores improve product adoption, reorder activity, and sales performance. The position is well suited to someone who enjoys being in the field, building relationships, solving problems, and working in a fast-moving environment.

KEY RESPONSIBILITIES

• Business Development & Store Expansion: actively prospect and onboard new local retail stores; drive product adoption, increase reorder rates, and improve sales conversion within your assigned Toronto territory
• Store Visits & Market Research: regularly visit potential and existing customer stores to gather key market insights, monitor competitor activity, and identify growth opportunities
• Account & Relationship Management: build and maintain long-lasting relationships with store owners/managers, acting as their main point of contact to resolve pain points and deliver excellent service
• On-Demand & On-Call Support: be available for on-call assignments, direct customer requests, and collaboration with cross-functional team members
• CRM & Data Reporting: manage your territory’s client database, accurately documenting all customer interactions, sales pipelines, and market feedback in the CRM system to report back to management
• In-Store Promotions & Enhancements: assist retail stores with promotional activities and marketing events to boost product sales volume, while recommending product/service enhancements based on client feedback
• Territory Travel: travel regularly across the Greater Toronto Area (GTA) to maintain continuous recurring touchpoints with local retail clients.

BASIC QUALIFICATIONS:

• Must possess a valid Ontario Driver's License (G2/G) with a reliable driving record and competency
• Fluent in English (strong written and verbal communication skills)
• Excellent interpersonal and communication skills, with the ability to convey ideas clearly, logically, and persuasively.

PREFERRED QUALIFICATIONS

• Industry Experience: prior experience in 3C (Consumer Electronics), FMCG (Fast-Moving Consumer Goods), or retail customer service is strongly preferred
• Hands-on BD Skills: experience with outbound cold calling, field sales, lead generation, and sales pipeline management
• Problem Solving & Adaptability: thrives in a fast-paced, high-ambiguity startup environment with a hands-on approach to solving client issues
• Process & Insight Orientation: ability to quickly extract market insights and assist in building standard operating procedures (SOPs)
• Strong organizational, negotiation, and time management skills.