Senior Programmatic Manager (Remote Canada)

Directive; Canada; Remote; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Living wage policy

Medical, dental, vision plans

Disability and life insurance

Employer-paid plan + 50% for dependets

401(k) with company match

Annual bonus

Unlimited PTO

Paid company holidays

Birthday off

End of Year Recharge

Parental leave

Annual anniversary trip

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director of Programmatic Strategy & Activation for Canada-based leadership. You will own the expansion of our Programmatic services, shaping the department's strategic vision to drive growth for SaaS and B2B clients.

You will lead programmatic strategy and activation, collaborate cross-functionally, define and monitor KPIs, manage partners, and contribute thought leadership across the organization in a

Qualifications

• 7+ years in programmatic roles at publishers, ad agencies or ad tech
• 2+ years of people management experience
• Experience driving programmatic growth for B2B/SaaS clients with budgets > $50k/month
• Strong understanding of how programmatic and other channels work together to beat KPIs
• Proven track record in programmatic media planning and measurement frameworks
• Hands-on expertise in building/optimizing campaigns in DSPs (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting programmatic new business pitches and audits
• Ability to provide clear POVs and subject-matter expertise

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate with cross-functional teams to align programmatic initiatives with business objectives
• Define KPIs and regularly analyze campaign performance for optimization and client growth
• Manage relationships with programmatic partners, vendors and platforms
• Act as a thought leader to share industry knowledge and inform decision-making

Skills

Programmatic strategy

People management

B2B SaaS growth

KPIs & analytics

Cross-functional collaboration

Client relationship

Communication

Campaign optimization

Tools

The Trade Desk (TTD)

DV360

Nexxen

Job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

The Role:

The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for owning the expansion of our Programmatic service offerings and driving forward the strategic vision of the department.

Role & Responsibilities:

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Qualifications:

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
• Recent, hands‑on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
• Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively

What We Offer:

We have a set living wage at Directive; The annual base salary range for this position based in Canada is $100,000- $130,000 CAD with bonus eligibility.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1