RevOps Marketing Analyst — Remote & AI-Driven Insights

Capital Factory; Montreal (administrative region); Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance + telemedicine

Flexible vacation policy

Remote work with Montreal office

Biannual in-person gatherings

Claude access

Job summary

Workleap is seeking a Marketing Analytics Lead to own attribution architecture across HubSpot and HockeyStack, turning funnel data into actionable executive narratives. You will partner with the Marketing Ops lead and the Director of Marketing to drive data-informed decisions for ShareGate and the broader RevOps function.

The role focuses on building scalable reporting, diagnosing performance across inbound and channel efforts, and integrating AI to speed analysis.

Qualifications

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company.
• Deep HubSpot expertise — non-negotiable. Built, broken and rebuilt campaign, lifecycle and reporting logic inside it.
• Strong command of attribution models — first touch, last touch, multi-touch — and know which answers which question.
• Fluency with UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy.
• Analyst's instinct: chase the 'why' behind a number before anyone asks.
• Turn a messy dataset into a two-slide answer a CRO can act on.
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy.
• Bonus: experience with HockeyStack or a comparable attribution platform.

Responsibilities

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives.
• Drive marketing performance by diagnosing what's working across inbound and channel, guiding budget shifts quarterly.
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality.
• Integrate AI into the analysis workflow to compress time from question to answer and enable weekly deep-dive analyses.

Skills

Analytical mindset

Data storytelling

Attention to detail

Tools

HubSpot

HockeyStack

Job description

Workleap is seeking a Marketing Analytics Lead to own attribution architecture across HubSpot and HockeyStack, turning funnel data into actionable executive narratives. You will partner with the Marketing Ops lead and the Director of Marketing to drive data-informed decisions for ShareGate and the broader RevOps function.

The role focuses on building scalable reporting, diagnosing performance across inbound and channel efforts, and integrating AI to speed analysis.