Remote Marketing Operations Lead — Scale Campaigns

Paddle group; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Unlimited holidays

4 months paid family leave

Remote work

Job summary

Paddle is seeking a Marketing Operations Specialist to own day-to-day marketing operations, manage the Martech stack, and build scalable templates and workflows. You will partner with RevOps, Business Ops, Data and Commercial teams to keep systems clean, consistent and easy to use.

You’ll optimize campaign setup, lifecycle hygiene, and documentation, while driving automation and process improvements across HubSpot, Salesforce, Asana, Dreamdata, Notion, and Dust.

Qualifications

• 5+ years of experience in marketing operations in a fast-growing B2B SaaS organisation.
• Hands-on experience administering and optimising Martech tools with cross‑team GTM impact.
• Ability to design operational workflows, checklists, and process guides that improve consistency.
• Systems-thinking approach to tooling hygiene: naming conventions, field consistency, cleanliness.
• Practical experience with automation and AI tools to reduce manual work.

Responsibilities

• Own day-to-day Marketing Operations execution across campaigns, lists, forms, routing, and governance.
• Build and maintain templates, setup checklists, and self-serve briefing documents for teams.
• Document workflows, maintain playbooks, and ensure version-controlled templates.
• Identify automation opportunities using AI or native platform automations.
• Support Martech audits, tooling reviews, and onboarding of new platforms.

Skills

Marketing Ops

HubSpot

Salesforce

Asana

Notion

Automation

Documentation

Tools

HubSpot

Salesforce

Asana

Dreamdata

Notion

Dust

Job description

Paddle is seeking a Marketing Operations Specialist to own day-to-day marketing operations, manage the Martech stack, and build scalable templates and workflows. You will partner with RevOps, Business Ops, Data and Commercial teams to keep systems clean, consistent and easy to use.

You’ll optimize campaign setup, lifecycle hygiene, and documentation, while driving automation and process improvements across HubSpot, Salesforce, Asana, Dreamdata, Notion, and Dust.