Marketing Operations Architect — Hybrid

Platformcalgary; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

RRSP matching

Hybrid work flexibility

On-site parking

Job summary

Platform Calgary is seeking a Marketing Operations Lead to architect the marketing team’s systems, processes, and workflows, designing how work is planned, coordinated, and delivered. This role owns operational strategy across project plans, CRM processes, reporting, and templates, building scalable infrastructure for consistent execution.

A core part of the role is partner enablement, coordinating with Partnerships and Events to align inputs, approvals, and timelines for sponsors and

Qualifications

• 5–6 years of progressive experience in marketing operations, revenue operations, or complex marketing project management.
• Proven track record designing, architecting, and scaling operational systems, intake frameworks, and workflows in a multi-stakeholder environment.
• Advanced expertise in CRM architecture and marketing automation platforms (HubSpot expertise required).
• Technical proficiency in system integrations, workflow engineering, and AI productivity platforms (e.g., Claude, Asana, G-Suite, Slack, Notion).
• Demonstrated experience developing AI-assisted workflows or business automation to drive operational efficiency.

Responsibilities

• Develop and implement the overarching operational strategy, frameworks, and infrastructure to scale marketing activities.
• Own the strategy, roadmap, and administration of the marketing tech stack (HubSpot, Asana, etc.).
• Establish data governance, taxonomy, and lifecycle management across all contacts and analytics.
• Architect scalable automation workflows and maintain team training standards and system documentation.
• Serve as liaison for Partnerships, Programs, Events, and Marketing with aligned SLAs and governance.
• Support major campaigns and events while building strong cross-team relationships.

Skills

Marketing operations

CRM architecture

Cross-functional leadership

Analytical problem solving

Attention to detail

Tools

HubSpot

Asana

G-Suite

Slack

Notion

Job description

Platform Calgary is seeking a Marketing Operations Lead to architect the marketing team’s systems, processes, and workflows, designing how work is planned, coordinated, and delivered. This role owns operational strategy across project plans, CRM processes, reporting, and templates, building scalable infrastructure for consistent execution.

A core part of the role is partner enablement, coordinating with Partnerships and Events to align inputs, approvals, and timelines for sponsors and