Remote Head of Digital Marketing & Growth Strategy

Placements24; Kimberley; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Executive comp

Fully remote

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead all online marketing efforts from a fully remote headquarters. This senior role drives brand awareness, customer acquisition, and revenue growth across digital channels.

You will manage a team of specialists, oversee campaigns, and be accountable for KPIs in a fast-paced e-commerce environment. The ideal candidate has 10+ years in digital marketing with leadership experience, deep channel expertise, and strong analytical and

Qualifications

• Master's degree in Marketing or related field required.
• 10+ years of progressive digital marketing experience with 5+ in leadership.
• Proven track record in growing digital channels and revenue.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead and mentor a high-performing digital marketing team.
• Oversee SEO, SEM, content, social, email, and affiliate marketing.
• Define KPIs and monitor performance against targets.
• Manage the digital marketing budget and maximize ROI.
• Analyze market trends and opportunities to drive growth.
• Collaborate with product, sales and creative teams for integrated campaigns.
• Drive innovation in digital marketing practices and technologies.
• Stay ahead of industry trends and best practices.
• Report performance and strategic recommendations to executives.

Skills

Leadership

Strategic thinking

Team management

Analytics

Digital marketing

Education

Master's degree in Marketing

Advanced digital marketing certifications

Tools

Google Analytics

Adobe Analytics

CRM systems

Job description

Placements24 is seeking a visionary Head of Digital Marketing to lead all online marketing efforts from a fully remote headquarters. This senior role drives brand awareness, customer acquisition, and revenue growth across digital channels.

You will manage a team of specialists, oversee campaigns, and be accountable for KPIs in a fast-paced e-commerce environment. The ideal candidate has 10+ years in digital marketing with leadership experience, deep channel expertise, and strong analytical and