Head of Digital Marketing - WhatJobs Direct

Placements24; Kimberley; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Executive comp

Fully remote

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead all online marketing efforts from a fully remote headquarters. This senior role drives brand awareness, customer acquisition, and revenue growth across digital channels.

You will manage a team of specialists, oversee campaigns, and be accountable for KPIs in a fast-paced e-commerce environment. The ideal candidate has 10+ years in digital marketing with leadership experience, deep channel expertise, and strong analytical and

Qualifications

• Master's degree in Marketing or related field required.
• 10+ years of progressive digital marketing experience with 5+ in leadership.
• Proven track record in growing digital channels and revenue.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead and mentor a high-performing digital marketing team.
• Oversee SEO, SEM, content, social, email, and affiliate marketing.
• Define KPIs and monitor performance against targets.
• Manage the digital marketing budget and maximize ROI.
• Analyze market trends and opportunities to drive growth.
• Collaborate with product, sales and creative teams for integrated campaigns.
• Drive innovation in digital marketing practices and technologies.
• Stay ahead of industry trends and best practices.
• Report performance and strategic recommendations to executives.

Skills

Leadership

Strategic thinking

Team management

Analytics

Digital marketing

Education

Master's degree in Marketing

Advanced digital marketing certifications

Tools

Google Analytics

Adobe Analytics

CRM systems

Job description

About the Role

Our client, a rapidly growing e-commerce enterprise, is seeking an innovative and strategic Head of Digital Marketing to lead all online marketing efforts from their fully remote headquarters. This is a senior leadership role responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth across all digital channels. The ideal candidate will possess extensive experience in digital marketing, a deep understanding of the e-commerce landscape, and exceptional leadership capabilities. You will manage a team of digital marketing specialists, oversee various online campaigns, and be accountable for achieving key performance indicators. This is a unique opportunity to shape the digital presence of a dynamic company from the ground up, working entirely remotely and contributing to its ambitious growth trajectory. We are looking for a visionary leader who can leverage cutting-edge digital strategies to achieve significant market impact and build a strong online brand.

Key Responsibilities

• Develop, implement, and manage a comprehensive digital marketing strategy aligned with business objectives.
• Lead and mentor a high-performing digital marketing team, fostering a collaborative and innovative environment.
• Oversee all digital marketing channels, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against targets.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and challenges.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated marketing efforts.
• Drive continuous improvement and innovation in digital marketing practices and technologies.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Report on digital marketing performance and strategic recommendations to executive leadership.

Requirements

• Master's degree in Marketing, Business Administration, or a related field; advanced certifications in digital marketing are highly valued.
• Minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role managing teams and budgets.
• Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
• Deep expertise across all major digital marketing channels and platforms.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership, team management, and interpersonal communication skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience in the e-commerce sector is essential.
• Demonstrated ability to manage complex projects and drive results in a fast-paced environment.
• Self-motivated and highly organized, with the ability to thrive in a fully remote work setting.

Benefits

• Executive-level compensation package including base salary and significant performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Opportunity to lead and shape the digital future of a growing company.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Budget for professional development and continued learning.