Chief Digital Marketing Strategist (Hybrid)

Placements24; Kimberley; Hybrid; CAD 77,000 - 155,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development opportunities

Hybrid work arrangement

PTO

Job summary

Placements24 is seeking a Head of Digital Marketing to lead our growing ecommerce-focused marketing efforts in Kimberley. You will shape the digital strategy across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

You will oversee a team of specialists, manage budgets, and leverage analytics to optimize campaigns. A strong track record in online campaigns and leadership is essential, with hybrid work options available.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 7+ years in digital marketing with at least 3 years in leadership.
• Proven track record of measurable digital campaigns.
• In-depth knowledge of SEO, SEM, content/social/email marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Oversee all digital channels including SEO, SEM, social, email, content.
• Manage and optimize paid advertising campaigns (Google Ads, social ads).
• Create content marketing strategies to drive traffic and engagement.
• Lead social media presence and community engagement.
• Analyze campaign data and provide optimization insights.
• Monitor KPIs: traffic, conversion, CAC, ROI; manage budget.
• Stay current with digital marketing trends and tools.
• Lead and mentor a team of digital marketing specialists.

Skills

Leadership

Digital Marketing

SEO/SEM

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media tools

Job description

Placements24 is seeking a Head of Digital Marketing to lead our growing ecommerce-focused marketing efforts in Kimberley. You will shape the digital strategy across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

You will oversee a team of specialists, manage budgets, and leverage analytics to optimize campaigns. A strong track record in online campaigns and leadership is essential, with hybrid work options available.