Remote Digital Marketing Manager

Placements24; Kimberley; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work with flexible hours

Health, dental, and vision insurance

Generous paid time off and holidays

Home office setup allowance

Access to leading digital marketing工具

Professional development and training

Dynamic remote team culture

Job summary

Placements24 is seeking a highly experienced Remote Digital Marketing Manager to lead comprehensive digital marketing efforts, driving brand awareness, customer acquisition and revenue growth in a fully remote setting.

You will oversee SEO, SEM, social media, email, content, and paid advertising while guiding a distributed team, leveraging analytics to optimize ROI and align with business goals.

Qualifications

• 7+ years in digital marketing with at least 3 years in a management role.
• Proven success deploying multi-channel digital marketing strategies.
• Strong analytics and data visualization skills with marketing tools.
• Experience with marketing automation and CRM systems.

Responsibilities

• Develop, implement, and manage overarching digital marketing strategies.
• Oversee and optimize all channels: SEO, SEM, social, email, content, paid ads.
• Grow online presence and manage brand reputation across digital touchpoints.
• Analyze campaign data and provide actionable insights to senior management.
• Develop and manage budgets, maximize ROI and resource allocation.
• Lead and mentor a distributed team of digital marketing professionals.
• Stay current with trends and best practices; identify strategic opportunities.
• Collaborate with cross-functional teams to align marketing with business goals.
• Manage relationships with external agencies and vendors as needed.
• Ensure digital marketing activities comply with regulations and policies.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content marketing

Paid advertising

Analytics

Team leadership

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is actively seeking a highly experienced and strategic Remote Digital Marketing Manager to lead their comprehensive digital marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere. The successful candidate will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee various channels, including SEO, SEM, social media, email marketing, content marketing, and digital advertising. The ideal candidate is a visionary leader with a proven track record of managing successful digital marketing campaigns, a strong understanding of analytics, and exceptional leadership skills. This role requires a self-starter who thrives in a remote-first environment and can effectively manage a distributed team.

Key Responsibilities

• Develop, implement, and manage overarching digital marketing strategies to achieve business objectives.
• Oversee and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Manage and grow the company's online presence and brand reputation across all digital touchpoints.
• Analyze campaign performance data and provide actionable insights and recommendations to senior management.
• Develop and manage digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Lead, mentor, and inspire a team of digital marketing professionals, fostering a culture of collaboration and innovation.
• Stay current with the latest digital marketing trends, technologies, and best practices, and identify opportunities for strategic implementation.
• Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment of marketing efforts with overall business goals.
• Manage relationships with external agencies and vendors as needed.
• Ensure all digital marketing activities comply with relevant regulations and company policies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is preferred.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
• Experience managing marketing automation platforms and CRM systems.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a remote team effectively.
• Proven ability to manage budgets and drive measurable business results.
• Strong project management and organizational skills.
• Comfortable working independently in a fully remote setting.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday policy.
• Opportunities for continuous professional development and leadership training.
• Company-provided home office setup allowance.
• Access to leading digital marketing tools and platforms.
• A dynamic, supportive, and results-oriented remote team culture.